Canada Line Posters, Restaurant

Campaign
Agency Network: 
Published/Aired: 
February 2010
TransLink:  Canada Line Posters, Restaurant

Description

TransLink is Vancouver’s transit authority. And the Canada Line is our cities latest and greatest in public transportation, launched just prior to the 2010 Olympic Games. Over the past few years, construction on the line has caused significant disruption for local businesses. This series is part of a campaign focused on bringing traffic (and business) back to “The Line”. The map is a well identified and recognized visual within our market.

Print advertisement created by Grey, Canada for TransLink, within the category: Transport.

Caption

One line. Hundreds of amazing restaurants along the way.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russell
Art Director: Leah Moy
Copywriter: Geoff Dawson
Additional credits: Maya Lange
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Highest Rated

lynz's picture

Smart, I like the thought behind it. I am just not too sure about the bland execution. I wonder if this was a poster at the track or somewhere else for that matter, would it grab my attention?

lynz
Activity Score 104
Art Director
lynz's picture

Smart, I like the thought behind it. I am just not too sure about the bland execution. I wonder if this was a poster at the track or somewhere else for that matter, would it grab my attention?

lynz
Activity Score 104
Art Director
Roger Keynes's picture

Feels dumbed down.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Adaddicted's picture

if you think local, it works!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Ed Rapport's picture

. the art direction is on point but the "Hundreds of shops along the way" is biting off the first execution headline.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Molecule's picture

I think its brilliant

Molecule
Activity Score 435
Copywriter
edvia's picture

I almost like it, though I'd probably change the line to: "One line. Hundreds of possibilities." It's less see-and-say, and could work for almost any execution (though probably not for the airport ad).

edvia
Activity Score 79
Copywriter at Freelance – Los Angeles
Phil Lestino's picture

the line is lucky...the headline is ok

Phil Lestino
Activity Score 1682
lucdesaulniers's picture

LOL, small head, big glass.

lucdesaulniers
Activity Score 1145
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