Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic.
Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.
Print advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.
Chief Creative Officer: Xavier Beauregard
Creative Director: Stéphane Gaubert
Artistic Director: Jordan Molina
Copywriter: Ludovic Miège
TV Producer: Sarah Bouadjera
Director: Julian Nodolwsky
Producer: Franck Annese
Production Manager: Louise Morand