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#VeryBadPic - Beach

Campaign
Agency Network: 
Published/Aired: 
March 2018
Transavia Airlines: #VeryBadPic - Beach

Description

Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic.

Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.

Print advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

Advertising Agency: HUMANSEVEN, France
Chief Creative Officer: Xavier Beauregard
Creative Director: Stéphane Gaubert
Artistic Director: Jordan Molina
Copywriter: Ludovic Miège
TV Producer: Sarah Bouadjera
Production: ALLSO
Director: Julian Nodolwsky
Producer: Franck Annese
Production Manager: Louise Morand
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