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Tomato

Campaign
Agency Network: 
Published/Aired: 
March 2008
Tramontina:  Tomato

Description

Print advertisement created by DCS, Brazil for Tramontina, within the category: House, Garden.

Caption

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
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Highest Rated

Cris's picture

like the clean layout.

Cris
Activity Score 47
Art Director at art director
dadada's picture

imperfect world ? what pessimist ! don't like.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

nostars's picture

Are these tomatos genetically modified?

nostars
Activity Score 30
Graphic Designer |

<a target="_blank" href="http://www.nostars.biz"/>nostars.biz - ads, art, design, sound, more!</a>

jorj's picture

no they are not, they are natural, and all natural tomatos have such shapes.
good campaign

jorj
Activity Score 638
Art Director at Senior Art Director
nicoruk's picture

out of a supermarket tomatoes often look like this.
but... the ad is sad and art drection sucks!
but.. i still like the idea.

nicoruk
Activity Score 107
AUGE
prozac_republic's picture

the one on the bottom right looks awesome though...

eu comia.

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Margotte's picture

it reminds me the concept of fotoprix "perfect pictures for an imperfect world "

http://www.youtube.com/watch?v=2ubl8V7uAPk

Margotte
Activity Score 2
Copywriter |

g

tsui tsui's picture

Nice, nice

tsui tsui
Activity Score 24
Singapore
Cris's picture

like the clean layout.

Cris
Activity Score 47
Art Director at art director
ernesto p's picture

" H2Oh! El agua perfecta para quienes no somos perfectos"

ernesto p
Activity Score 76
teenie's picture

Just one tomato would have sufficed. This looks like a freak show.

teenie
Activity Score 1894
Copywriter
NatalieM's picture

I agree. One tomato would work, but it still would only show that the knife can cut tomatoes. That's not groundbreaking.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

SandMan69's picture

Now you say it, I can see you're right.

One of the more interesting looking tomatoes by itself and the line.

That would have worked nicely.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

But I would need more than just a vine-ripened baboon's ass to buy into their brand message. ; ) I think they're onto something here, though.

Jet Propulsion Lab
Activity Score 10679
Copywriter
SandMan69's picture

"vine-ripened baboon's ass"

You just created a new emotional state for me. It's name? "Vomit-happy-shame", you can guess how it goes.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Rachel.Mann's picture

I agree. One severely screwed up tomato would've been sufficient. I like the idea, however.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

krautland's picture

one tomato is not a reason to buy a knife. having things like this one happen to you over and over again is.
I do think though that they have cluttered the page with a few too many examples.

decent ad, imho. they tried to approach the product from a different angle and I do think they should get credit for that.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Rachel.Mann's picture

I think you're taking the message too literally. No one buys the knife because it's better equipped to slice irregular tomatoes.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Zeus's picture

WTF?

Zeus
Activity Score 906
somewhere
alaska502's picture

http://youtube.com/watch?v=IiqTcIrJ5Vk

The same idea !!! Won in cannes few years ago...

alaska502
Activity Score 58
Art director
fs's picture

Those fantastic das have othing to do with it.

fs
Activity Score 40
Creative Director
primo_susto's picture

THAT IS SO FKN DISCUSTING!

primo_susto
Activity Score 440
Graphic Designer
getconnected2001's picture

Any ordinary knife will also do the same job.

getconnected2001
Activity Score 987
Art Director at New Delhi
Rachel.Mann's picture

Sure, but how else are you supposed to market a knife, really?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Jet Propulsion Lab's picture

I'm just so glad that it's not yet anther one of those "we-can-slice-it-paper-thin" knife ads that we're so tired of seeing by now...

At least these guys have trid to come up with a different angle. And that is to be commended.

Jet Propulsion Lab
Activity Score 10679
Copywriter
teenie's picture

Had a conversation with a colleague about those Jinsu knife commercials from eons ago: "You can even slice through a hammer!" To which my colleague replied "Oh, for all those times you need half a hammer!"

teenie
Activity Score 1894
Copywriter
haha_p's picture

Nice & Cute Ad like!!!!!! it goooodd

haha_p
Activity Score 29
Work
RLZ's picture

ok... ahora juzgan a dios por 12 tomates...

RLZ
Activity Score 55
Copywriter at Contacto/FDA
StuartLittle's picture

Imperfect world?????? People themselves could b imperfect. The word imperfect is never used for Nature, dear Creative Directors..... Nature is the only thing thats perfect. The kinfe u guys are selling can not b compared to nature. I am afraid to think of a world where Nature itself is imperfect.

StuartLittle
Activity Score 466
Other
mrtalented's picture

nice visuals

mrtalented
Activity Score 2171
Creative Director
NOMASFE's picture

MALA, Y MAS ENCIMA EL CONCEPTO COPIADO DE UN CAMPAÑA DE FOTOCOPIAS QUE GANO CANNES HACE UN PAR DE AÑOS

NOMASFE
goon's picture

nice idea but the thing at the bottom right is no tomato........lol

goon
Activity Score 16
Illustrator at Nuturn bates |

stoned

Daisy25's picture

YES. Perfect. Love this :)

Daisy25
Activity Score 8
student
Guest's picture

malo. q me importa q el tomate este asi si de todas maneras voy a cortarlo y van a hacer rebanadas.

Guest
Sherif Hany's picture

the knife should have more focus in this ad more than this
some people here didnt see it even !

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
Guest's picture

bad art direction!

Guest
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