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Cucumber

Campaign
Agency Network: 
Published/Aired: 
March 2008
Tramontina:  Cucumber

Description

Print advertisement created by DCS, Brazil for Tramontina, within the category: House, Garden.

Caption

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
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mishkaa's picture

cute....nice visuals...fresh approach :D

mishkaa
Activity Score 296
NatalieM's picture

Any knife can cut any vegetables as long as it's sharp. Think. What can this knife do that's different than other knives? Or how can you set it apart?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

sumsum's picture

to find a credible USP among millions of very sharp knifes is impossible. so you gotta create one by making a statement which is extraordinary credible or extraordinary sympathic or extraordinary extraordinary or - in best case - all of that.

sumsum
Activity Score 613
copywriter
alaska502's picture

http://youtube.com/watch?v=IiqTcIrJ5Vk

The same idea !!! Won in cannes few years ago...

alaska502
Activity Score 58
Art director
whitespace's picture

Is it just me or are these looking like environmentally friendly sex toys?

whitespace
Activity Score 1953
Creative Director
I-M-ONSTER's picture

Your comment looks perfect for an imperfect ad

I-M-ONSTER
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