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Play for your dreams

Agency Network: 
Published/Aired: 
September 2020
Training Professional: Play for your dreams
Training Professional: Play for your dreams
Training Professional: Play for your dreams
Training Professional Print Ad - Play for your dreams
Training Professional Print Ad - Play for your dreams
Training Professional Print Ad - Play for your dreams

Description

While all other Chilean brands were fearful of speaking publicly about their position about the “Estallido social”, Training Professional showed its opinion and support to all protesters that were putting their lives at risk for the wellbeing of an entire country. “Play for your dreams” is a concept that goes beyond sport and reminds all of us of the importance of moving forward and putting all our strength and passion in this game that will define the country’s future.

Print advertisement created by Wunderman Thompson, Chile for Training Professional, within the categories: Public Interest, NGO, Retail Services, Sports.

Advertising Agency: Wunderman Thompson, Santiago, Chile
VP Creative: Samer Zeidan
Head Of Art: Germán Quiroz
Creative Director: Boris Rojas
Copywriter: Francisco Carrión
Art Director: Nicolás Escalona
Art Director: Eduardo Orellana
Art Director: Paulo Serra
Photographer: William Soza
Photographer: Pablo Hidalgo
Photographer: José Luis Carvajal
Studio: Gorila
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pablovaldés's picture

Hay gente que perdió la vida luchando, que quedó con cicatrices que jamás van a sanar, ¿y ustedes lo usan para vender ropa de deporte y "jugar" por nuestros sueños? Siguen sin entender nada.

pablovaldés
Activity Score 2
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