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nice gaijin's picture

Funny, but whose house looks like that?

nice gaijin
Activity Score 815
regrat's picture

My. :-)

regrat
Activity Score 304
Creative Director
Tincho's picture

Hehehe true.

Tincho
Activity Score 1093
Art Director
Kateter's picture

Almap BBDO won some awards years ago with similar concept.
and far better and smarter execution: one was for example 3 people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. the other was a robber on first treadmill, and than a cop behind him. I believe the claim was 'get in shape'.

this is where this idea came from.

Kateter
Activity Score 2029
Copywriter
Vicomte's picture

Belle DA mon Gillou.
Mais un DC suffisait pour vendre une annonce comme ca...

Vicomte
Activity Score 287
Copywriter at Copywriter
Stigset's picture

Superb art direction, I 've seen the one kateter is talking about and it doesn't look as good as this one (but it's true they thought of it first).

Stigset
Activity Score 1454
Art Director
Jon-Paul Mountford's picture

Just superb, I love it.
It has the whiff of an award about it, siplicity is always winner.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

vwray81's picture

Haha that's one cocky arrogant bastard.

vwray81
Activity Score 256
Art Director
m í t i c o's picture

Esta idea ya se hizo varios años atrás

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
SeanMartin's picture

I actually thought this was an ad for flooring, not exerbikes. If the photo had been cropped in a little tighter, perhaps, it might have worked better. But as someone else pointed out, who has a house like this? Wouldnt it be more intruiging -- given that *everyone* is riding the same exercise bike (I mean, if you want to make a point about this particular bike, why not put those in the pack on a completely different model?) -- to show them in a tighter, more confined space, with more of a true racing feel?

SeanMartin
Barbara Agatha G.'s picture

Whose house looks like that? Y&R's art director's...

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
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