Log in to post comments
A. J. SMITH's picture

A pretty solid campaign all round!

This one if my favourite of the lot.

A. J. SMITH
Activity Score 2818
SandMan69's picture

These are pretty cool.

No big surprise that he invented something that would make white folks stop where they were told.

Eased up on the lynchin'.

Hola!

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Yokel's picture

Might have been better if they picked someone who actually did invent something which made a change in the world.

Garrett Morgan's 'Traffic Signal' was neither a new idea, nor did it have anything to do with traffic lights as we know them, or anything like what's pictured here. They weren't 'lights' at all.

Better research might have made a better ad.

Yokel
Activity Score 604
Art Director
A. J. SMITH's picture

Eh?

Did he or did he not invent the traffic lights?

I don't understand what you're saying.

A. J. SMITH
Activity Score 2818
SandMan69's picture

I think he came up with the idea that then became what we know now as traffic lights.

He just wants everyone to know that the guy didn't actually invent electricity or the colours green, amber or red.

That would be my guess.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

spacecadetglow's picture

he invented a *type* of traffic signal. it wasn't the first traffic signal invented or a predecessor to the traffic light as we know it today.

spacecadetglow
Activity Score 245
Graphic Designer
B128's picture

I agree with Yokel on this one. Open heart surgery was first performed by an African American. I think that's something that would make me think education more than traffic light and the scoop. I hope you guys understand what I'm saying.

B128
Activity Score 392
Art Director
spacecadetglow's picture

but then there wouldn't be an excuse to use those innovative thought bubbles.

spacecadetglow
Activity Score 245
Graphic Designer
A. J. SMITH's picture

You could do it with internal organs laid out on a table, a kidney, an appendix, and a heart for the biggy! Or in splats of blood. Mmmmmmmmmmm

A. J. SMITH
Activity Score 2818
Darrin Stephens's picture

These ads do the job.

Hey Yokel, What flavor is that hater-ade you're drinkin'? Sour grape? Let Mr. Morgan have his due. He had many accomplishments and was no one-trick pony as far as inventions go. He also invented a respiratory hood similar to a gas mask that he used to rescue some men trapped in a tunnel. So HIS place in history is well deserved. You may want to focus on securing your own, and not so much hating on the achievements of others.

Darrin Stephens
Activity Score 242
Creative Director
tantrik_indian's picture

I agree with Yokel
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

grasshopper's picture

nice art. gives a fresh look

grasshopper
Activity Score 54
Art Director
TruthFinder's picture

This is disgraceful ad campiagn, lying to it's audience, with a complete twist of history.
The Traffic light was invented by an Englishman in 1868 (J P Knight)
Garrett Morgan was the first African American to apply for a patent for 'Inexpensive production of traffic lights', but was certainly not the man who invented the traffic light.
Shame on you Y&R New York. Bad Research, Bad Design, and very offensive to African Americans.
Darrin Stephens check out the link:
http://www.didyouknow.cd/trafficlights.htm
Sour grapes to those who do not give credit where it's due- re-writing history is usually done by those who oppress...

TruthFinder
Activity Score 4
Creative Director
bottleHeD's picture

The art direction seems off.

bottleHeD
Activity Score 90
Art Director at OgilvyOne
Advertisement
Featured Content

Latest Collections

Advertisement