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Brain on Board, 2

Campaign
Agency Network: 
Published/Aired: 
January 2013
Traffic Injury Research Foundation:  Brain on Board, 2

Description

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at http://brainonboard.ca

Print advertisement created by Acart, Canada for Traffic Injury Research Foundation, within the category: Public Interest, NGO.

Advertising Agency: Acart Communications Ottawa, Canada
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Senior Creative Director: John Staresinic
Art Director: Kerry Hodgson
Designers: Leslie Stewart & Sophie Jalbert
Digital Media Manager: Stacey Van Buskirk
V.P.Client Services: John Westbrook
Account Manager: Amanda van de Ven
Account Executive: Laurence de Montigny St-Onge
Production Manager: Lynn Norris
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Highest Rated

tyloe's picture

thought it was an ad for Campbell Soup lol

tyloe
Activity Score 10
tyloe's picture

thought it was an ad for Campbell Soup lol

tyloe
Activity Score 10
tazyboy's picture

not bad

tazyboy
Activity Score 777
Art Director
eins-eins-null's picture

i think its pretty bad. nothing new here. nothing.

eins-eins-null
Activity Score 896
Copywriter
ankitadv's picture

awesome

ankitadv
Activity Score 818
morse's picture

Good idea. Makes you think about the issue.

morse
Activity Score 18159
Art Director |

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kleenex's picture

I like.

kleenex
Activity Score 58793
Web Designer/Developer
Feysless's picture

i actually like it it makes you think its interactive and engaging. Art direction could have been pushed it looks a bit ol school

Feysless
Activity Score 2622
Art Director |

groovy baby!

rhq's picture

i like

rhq
Activity Score 30
Art Director at Bold |

RHQ

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