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dimwit's picture

they simply forget that women are the target market .... well, 3 guys in a cramp room, brainstorming for ideas ... NOWONDER ;p

dimwit
Activity Score 18
DarkSide's picture

Very bad work. The art is awfull.
This idea was ok 10 years ago, when someone did "dress to kill" for Wallis.

http://www.emergencemarketing.com/images/Dressed-kill1.jpg
http://www.emergencemarketing.com/images/Dressedkill2.jpg

DarkSide
Activity Score 1066
Other
Hand's picture

I think of three different message from this ad
1. The driver's boobs' so big that she cant handle the steer
2. The driver's a man and is distracted by a woman's boobs
3. Wonderbra boobs are like air bags so it may save your life if you get into an accident

maybe it should use some copy, problem is, wonderbra ads never use copy

Hand
Activity Score 195
Graphic Designer
puppiepoppy's picture

Tasteless! And it's not according to the tone & manner of the brand! The creative director should be shot.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

saurabh_saurabh's picture

agree with u hand. there can b so many meanings.. not a single take out.

saurabh_saurabh
Activity Score 22
unstatusfied's picture

Hmmm

Creative Director: Zhangqiang, Nm Jiang
Art Director/Copywriter/Illustrator: Nm Jiang

that`s what happens when 1 man does 3 works all together (

unstatusfied
Activity Score 54
Copywriter
puppiepoppy's picture

1 man doing 3 duty....3 mind trying to think in one body. That's why there's no single minded take-out from this campaign.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

x-men's picture

exageretly bad.

x-men
Activity Score 340
Creative Director
puppiepoppy's picture

This is the result when one person tries to do the work on 4! Creative Director, Art Director, Copywriter, Illustrator....well, I bet he's the client as well.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Rabubi's picture

This is terrible.

Rabubi
Activity Score 560
Copywriter
strongbone's picture

1. school work.
2. now i know why china agencies need talents from malaysia & singapore.
3. they don't know what is team work. CD, AD, Copy?
4. wonderbra or scam.
5. rethink & redo.

strongbone
Activity Score 107
Art Director at ScamAd
dimwit's picture

they simply forget that women are the target market .... well, 3 guys in a cramp room, brainstorming for ideas ... NOWONDER ;p

dimwit
Activity Score 18
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