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kre8's picture

hey, cool campaign, nice one.
this saturated category needed a new approach.
but, this being aotw, someone will surely come up and say 'seen it'.
cool stuff.

Activity Score 979
esotericusername's picture

seen it.

Activity Score 313
Art Director
elmikel's picture

very clever. I like these...

Activity Score 1147
advert2ad's picture

4/5 ..
nice idea guyz........

Activity Score 237
Other |


Puah's picture

not stupid at all

Activity Score 34
stereodeluxe's picture

this ones nice. other two are just plain ugly

Activity Score 176
Graphic Designer
Nthngmn's picture

Salright. Would photography be a better route? Get rid of the big playing fields and create small ones. Give the audience something to figure out. The other two would work alot better. Not so sure about this one.

Activity Score 626
Art Director
focus group's picture

Done. For Goertz, a German shoe shop, in 2002 or 2003. Won ADC silver and some international awards...

focus group
Activity Score 146
mowitsch's picture

Done. Goertz/adidas, one of the most famous ads from Spriger and Jacoby. And it was even more clever, because the (tennis) court was only smaller on the side where the adidas logo was placed.

Activity Score 84
Art Director
sloppy4's picture

there hasn't been an original idea since socrates, so everyone needs to get over the fact that ads will occasionally remind them of something else they've seen.

are they good, without being wholesale stolen, is the question we should be asking.

i find it impressive you noted a similarity between this and something else, but do you honestly think grey costa rica gave a squat about what springer/jacoby did a handful of years ago?

Activity Score 1476
kre8's picture

haha....good call.

Activity Score 979
ellehcimeo's picture

I like the execution. It's a bit of an overpromise in my opinion, but good all the same. I'm sure I'm just being very literal today.

Activity Score 3358
Art Director
Joseph Campbell's picture

The main problem I see with these ads is the tag line: Make it easier. Maybe it's a poor translation? Being an athlete myself (albeit a lazy and not very talented one), I wouldn't want any of my sports to be easier. Imagine if in golf, every time you swung the club you made it in the hole. What fun would that be? I think if you are talking to athletes, the last thing you want to do is take away the main reason people play sports: the challenge. If the line said something more along the lines of getting an advantage over your competition, or something like that, then it would work.

We'll reconvene at 10.

Joseph Campbell
Activity Score 190
Creative Director |


I've decided I hate signatures.

ellehcimeo's picture

i took it for granted that the translation was the problem. i do agree with you on your point, if indeed it isn't a translation problem.

Activity Score 3358
Art Director
copyingnobody's picture

The translation is pretty accurate, it actually says "Make it easy".

Activity Score 26
lsadunb's picture

That's not as good as the others. But I am still surprised with those guys from an unknown ad place.

Activity Score 569
Rog's picture

Visual thinking needs to be sharper.
Same start. Same finish. Short cut.

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture

this is ugly. it's a 'visual' ad, but most copy ads look better than this.

Activity Score 584
fifthbullet's picture

maybe the execution can be better, but i like the idea... hehe

Activity Score 184
Art Director |

criticize is way easier than create. use more brain.

kc_brock's picture

the huge bottle floating on the right is awkward.

Activity Score 699
Art Director |


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