Superhero

Campaign
Agency Network: 
Published/Aired: 
August 2013
Toyota:  Superhero

Description

Print advertisement created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi + Duke
, France
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu
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Highest Rated

mmackinven's picture

Hard to read the copy with that typeface...

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

mmackinven's picture

Hard to read the copy with that typeface...

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

baliais's picture

Horrible.. it doesn't look like kids handwriting.

baliais
Activity Score 2618
Graphic Designer
rebus89's picture

"kids handwriting" - - it is the main idea.

rebus89
Activity Score 475
Marketing Manager
calderondelabarca's picture

No concept at all. Maybe if they wrote something funnier like: My super daddy says he has a car where all my buddies can travel beside me. I didn't believe it until "Mrs. Long Ears", Teddy and Thelma jumped in.

calderondelabarca
Activity Score 3
Copywriter
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