Piece of cake

Published/Aired: 
March 2009
Toyota:  Piece of cake
Toyota Print Ad -  Piece of cake

Description

Caption

Working with a forklift like ours makes everything easier. Come visit us at Toyota Angola to meet your new business partner and find yourself a great business deal.

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: Antonio Pascoa, Claudio Rafael
Art Director: Diogo PeixotoI
Copywriter: Miguel Reis
Illustrator: Leo Rocha
Photographer: istockphoto
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Arkadiusz's picture

Anybody knows what "sem makas" means?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

It mean: without problems:-) slang.

Guest
Guest's picture

Maka in KInbundo language means "problem". So, "sem makas" menans "NO PROBLEMS2, man

Guest
Guest's picture

nane of worker

Guest
Guest's picture

Hmm, struggling to translate this. In Angola they speak portugese. Sem means without, and I can't find makas in any dictionaries, apart from maca which can mean litter (among other things) so, perhaps it roughly translates to...

Without mess

Maybe?

Guest
Guest's picture

Means: shut up!

Guest
satpal's picture

angola...angola... I know ! What about a black forklift ?

satpal
Activity Score 144
everartz's picture

what does sem mekas mean?

everartz
Activity Score 7613
Art Director |

| everartz |

pedrovaz's picture

Hi, i'm Angolan, "Sem makas" means "No problems". Or..."Sem" - Without; "Maka - Angolan traditional expression" that means "Problem"

See you

pedrovaz
Activity Score 2
Web Designer/Developer at Total E&P Angola
Guest's picture

i guess u have to ask Antonio Pascoa or Claudio Rafael,

Guest
Guest's picture

"Sem Makas" means "Piece Of Cake". It's a natural saying in Angola.

Guest
Grace Bastien's picture

I like the idea.
In terms of art direction, how about playing with the background tones so that the colours don't clash?
The light washes out the photograph and the boxes are a little hard to see....

Grace Bastien
jmiguelfreis's picture

"Sem Makas" means "Piece of Cake". It's a Popular saying in Angola.

jmiguelfreis
Activity Score 3
Copywriter |

Miguel Reis

Arkadiusz's picture

OK, now it makes sense :) Thanks!

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Yes it's a popular saying, but "Piece of Cake" isn’t the accurate translation I’m afraid.
“ sem makas” in Angolan slang means “without problems “
Sem: without
Makas: problems.

Guest
Guest's picture

Hello, i'm angolan... "Sem Makas" means "Without Problems, no matter" that is the correct translation

Guest
cheryl's picture

Hi! How about "Hakuna Matata" what does it mean?

cheryl
Activity Score 6
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