Advertisement

Myth

Agency Network: 
Published/Aired: 
July 2009
Toyota:  Myth
Toyota Print Ad -  Myth

Description

Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriters: Flavio Pantigoso, Jorge Soto
Art Directors: Christian Sánchez, Christopher Graham
Production Assistant: Daniela Dañino
Photography: Luis Felipe Soto
Digital Artist: David Vega
Account Director: Eduardo Grisolle
Account Supervisor: Mariella Vélez
Account Executive: Aldo Gabilondo
Log in to post comments
Guest's picture

Idea is not bad - but Photoshop work is extremely bad.

Guest
Guest's picture

just could be better

Guest
shahidali's picture

like the copy!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Sorry dude you missed the grammatical boo boo

Guest
Guest's picture

Hay un error de perspectiva en la foto muy evidente. Aún así la idea no es mala.

Guest
Guest's picture

cuál error?

Guest
imosaddaq's picture

not that much .

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

imosaddaq's picture

not that much .

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

Guest's picture

Segun el Auto, el horizonte de la foto esta muy alto. Por ahi se cae la ejecucion. Aun asi la idea esta buena!

Guest
Guest's picture

totalmente de acuerdo, deberia verse el auto desde mucho mas arriba, pero esta bien el esfuerzo

Guest
Guest's picture

Is it just me or shouldn't it say "At last [A] hybrid that isn't just a myth", instead of "At last [AN] hybrid that isn't just a myth"? Grammatical errors like these are just inexcusable for an ad agency.

Guest
Guest's picture

You're right....

Guest
ricklongo's picture

It's a translation. This is obviously not the copy that ran in the actual ad.

ricklongo
Activity Score 1244
Guest's picture

Actually it could be argued they are just a little behind the times. Use of an 'a' or 'an' depends on whether the following consonant is aspirated or not, not simply on whether the following letter is a consonant or a vowel.

If they have an old grammar textbook, it may have told them to use 'an'. There was a minor controversy about 25 years ago when TIME mag ran a front page headline 'A historic achievement.' 'Purists' argued that it should be 'An'. The editor's position was it should only be 'an' if you pronounced it 'an 'istoric achievement', which would have once been correct in proper English upper class circles. Nowadays, we tend to pronounce the 'h', pretty much all over the world.

So if they feel that 'hybrid' is best pronounced 'eyebrid', then the 'an' is correct. Not wrong as such, but rather old-fashioned. Arguably they know more about grammar than most of the posters here. Which is not saying much.

And it works the other way too btw, such as in 'A once in a lifetime opportunity'. No native speaker would say or write 'An once in a lifetime...' b/c the 'once' is pronounced 'wunce', with a consonant sound.

Guest
everartz's picture

holy shit the photoshop work is awesome!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Jesterbrand's picture

yeah, what's with the comment about it being bad? I thought they did a pretty good job actually.

Jesterbrand
Activity Score 142
Creative Director
iT-iS-i's picture

agreed, except for that half man half griffin birdie 'ma-thing perched there on the tree.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

in olden day english, an would be written before letter h, for eg. An historic, an hysteric, an hybrid etc. Here, i feel an hybrid has been written in purpose to go along with the fairytalesque image

Guest
alexander_bickov's picture

Antic idea :0

alexander_bickov
Activity Score 3281
Guest's picture

I personally believe the idea is a bit confusing to get in the first plane - not so clear message

Guest
SoCH_TO's picture

good work man

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

If you're hating the Photoshop, go back to art school, or better a real art school. If you're confused, go back to 2nd grade. But, planned or not, there's no way they should use "an." Most people don't know old English.

Guest
Zeus's picture

that car looks like a honda civic

Zeus
Activity Score 906
somewhere
Deanoelsch's picture

Should be "a hybrid". You would use "an" if pronouncing the letter H, as in "the word begins with an H" as the phonetic pronunciation of H begins with an A. Similarly you would say AN AGE. But for hybrid where phonetically it is not pronounced with a vowel, it's definitely "a hybrid". No one would say an horse or an height.

Deanoelsch
Activity Score 7
Copywriter at Penquin
Guest's picture

Plenty of cockneys would say "an 'orse" or "what an 'eight 'e reached." It just depends on whether you aspirate the 'h'.

In this case, I would always aspirate the 'h' in 'hybrid'. So yes, i would make it 'a hybrid', but pronunciation varies across the world.

Guest
helldog's picture

muy buen arte, y el copy cierra muy bien, felicitaciones

helldog
Activity Score 56
ECBC
Blashyrkh's picture

Very nice photoshop. And yes, true, there's a little problem with the car perspective.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Good for Peru, regular for the world

Guest
Guest's picture

what is good for Peru is excellent for the world

Guest
Guest's picture

El concepto esta lindo, un poco básico, pero me parece pertinente para el Prius, creo que al target le llegan este tipo de avisos, que aunque no son la panacea creativa si van un poco mas lejos del aviso de medio pelo. Ya el arte se le pueden encontrar muchos defectos, pero creo que en terminos generales esta muy bien logrado.

Guest
jonybeta's picture

El concepto esta lindo, un poco básico, pero me parece pertinente para el Prius, creo que al target le llegan este tipo de avisos, que aunque no son la panacea creativa si van un poco más lejos del aviso de medio pelo. Ya el arte se le pueden encontrar muchos defectos, pero creo que en terminos generales esta muy bien logrado.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture

i agree. good idea killed by bad execution. the perspective view alone is disturbing.

Guest
Guest's picture

ummm, supongo que quizá el minotauro esta sobre una elevacion del terreno y el paisaje desde el horizonte esta en bajada como en una colina, no creo que algo tan evidente no haya sido considerado

Guest
Guest's picture

there is a big problem with the perspective.

Guest
Guest's picture

Sirena en un río?.... ay... flavio, ya pues

Guest
Guest's picture

Jorge Soto, eres hermano de Gaston?

Guest
nilton_pereyra's picture

muy forzado!!!

nilton_pereyra
Activity Score 18

its ok folks

Hiperion's picture

Este aviso es de 2009? Parece del 92...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement