How to clean a Hilux

Agency Network: 
Published/Aired: 
October 2009
Toyota:  How to clean a Hilux
Toyota Print Ad -  How to clean a Hilux

Description

Print advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Caption

How you clean it is up to you
Unbreakable. Toyota Hilux

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson
Photographer: Scott Davidson
Retoucher: Mark Stern
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Juan Cabral's picture

The idea is not bad, but the art direction could be much better.

Juan Cabral
Activity Score 705
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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Guest's picture

Why is this guy a midget?

Guest
Guest's picture

The man is too little:( But is nice idea

Guest
misterwiebe's picture

Why is the guy a midget?

misterwiebe
Activity Score 48
LeeHarvey's picture

Have you ever seen a Hilux? It's huge!
Nice ad.

LeeHarvey
Activity Score 3029
Creative Director
alexander_bickov's picture

Love this ad

alexander_bickov
Activity Score 3217
Guest's picture

good one.

Guest
samee's picture

sorry!! it just doesn't work for me!! i feel it could have been more appealing

samee
Activity Score 124
Promedia Advertising
mark3r's picture

Lazy idea, weak art direction.

mark3r
Activity Score 1921
Art Director at Scout
maashookshee's picture

i agree the guy look funny .. weak copy writing idea is good... respect

maashookshee
Activity Score 408
graphicdesigner. at focus advertising
WillyLatasa's picture

Muy rebuscada che...

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.

US

Guest
Guest's picture

My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.

Nice.

Guest
hagemony's picture

not bad....

hagemony
Activity Score 331
Guest's picture

Best outdoor poster I've seen in a while. Very simple and funny.

Guest
munirgee's picture

Interesting and inducing to recall our missing passion...

munirgee
Activity Score 450
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

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