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Efficiency

Campaign
Agency Network: 
Published/Aired: 
October 2009
Like
37
Views
2853
Toyota:  Efficiency

Description

Print advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi LA, USA
Creative Director: Ryan Jacobs
Art Directors: Joshua Gilman, Michael Gurman, Cindy Rowe
3D: Electric Art
Creative Director: Bruce Bigelow
Typography: Ilovedust UK
Creative Director: Mark Graham
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Highest Rated

Guest's picture

complete rip off of audi by bbh

Guest
Guest's picture

i love this, so simple.. but theres no toyota logo anywhere,.. where are these being displayed?

Guest
bknowlden's picture

i remember this from about a month ago, it just wasn't for this brand...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Blashyrkh's picture
Blashyrkh
Activity Score 32890
Art Director
bknowlden's picture

that's it, thanks for the link...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jsptrck404's picture

beautiful art direction. nice work, Ilovedust.

jsptrck404
Activity Score 437
Art Director |

| think small |

alexander_bickov's picture

I love this typography idea

alexander_bickov
Activity Score 3281
Guest's picture

WHY IS THERE NO CLUE AS TO WHO THIS AD IS FOR. I gather from the credits it is Toyota. ARE THEY MAD???

Guest
Guest's picture

DIG IT! but unfortunately, as a first time viewer, i don't know what brand this is advertising. the only give-away is the agency name. so i assume it's for toyota.

Guest
skotopes's picture
skotopes
Activity Score 4
A stranger abroad's picture

No, there's no brand name. That is fine if these are posters at a Toyota dealer rather than media advertising. So not necessarily crazy.

If they are dealer posters, they are way better than most dealer posters. Otherwise, they are not great ideas, just typography. But would be good at POS.

A stranger abroad
Activity Score 427
Copywriter at Singapore
mikeelrapido's picture

Simple and great, good message!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

there is no fking idea, its design 'as it is' in this space

Guest
Guest's picture

complete rip off of audi by bbh

Guest
ultraboon222's picture

These are displayed on billboards that have the logo on the installed on the outside of the billboard. I saw this one right before the Lincoln Tunnel going into NYC and there was "moving forward" small on the bottom right hand corner. It was obviously Toyota because the logo was about a quarter the size of the on built above the board itself. Cool to see in person.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

AKH's picture

1960'S IDEA. We are in 2010...

AKH
Activity Score 29
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