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Durability

Campaign
Agency Network: 
Published/Aired: 
November 2009
Toyota:  Durability

Description

Print advertisement created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

Caption

Longergevity
Legendary build quality. It's part of every Toyota.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman/Brett Channer
Group Account Director: Helyn Benard
Account Executive: Sara Abaza
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majx20's picture

longergevity...! fuckingavism ... fulla crap-ivity...! :D

majx20
Activity Score 58
Copywriter at Channel 7 Communications
Migzter13's picture

what, what and a what, what?

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

desailly's picture

As I recall, Nissan did something very similar to this in the UK 5-10 years ago.

And yes, it was equally crappy when Nissan did it.

desailly
Activity Score 470
Copywriter
pencilreturns's picture

Almost every newspaper/magazine columnist keep coming up with atleast 3-4 such word play in each of their articles. Guess they will make great copy writers

pencilreturns
Activity Score 99
Creative Director
Super Muhtar's picture

reminds me the mercedes ad:
"superfect"

Super Muhtar
Activity Score 267
silvi's picture

I speak just a little english, so i don´t get a sh.t!

silvi
Activity Score 4170
Copywriter
WillyLatasa's picture

IDEA?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Super Muhtar's picture

maybe we should say

"donefore"

many times...

Super Muhtar
Activity Score 267
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