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capywriter's picture

What with all the fake 3D elements... not really pretty.

Activity Score 5453
Copywriter at Freelance
karankal's picture

Yeah, with or without the 3d elements it feels like the same thing. I'd flip this over if ever I see this in print.

Activity Score 52
SeanMartin's picture

Okay, at first glance I thought the gizmo over the guy in the centre was somehow *inside* the car, and I was trying to figure out exactly how that was supposed to work.

Confusing, with a somewhat lame message. *Every* car maker says this. Okay, and?

sneakyhands's picture

the line is a little clunky. i still get the concept, but engineer and assembling (especially quality control) are both true tests to me. it's the same with concept and execution (especially the quality control here too).

Activity Score 1843
pscs's picture

stupid ad. pity it's such a good car.

Activity Score 436
Dale's picture

Bummer of an execution because I think the ad could work, it just doesn't here. The elements floating over the heads doesn't do it for me and I just wonder, "Is that a Mr. Fusion?"

Activity Score 366
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

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