Description
Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo
Love this. It does feel more like a Land Rover ad which could be a good thing.
Too SUBTLE.
why?
Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?
@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments
http://adsoftheworld.com/media/print/the_economist_brain
This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.
@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.
Very nice shoot, simple and funny idea, the product is not there but i don't care...well done
this what we call flip the idea. great!
@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.
From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)
ha ha ok
@mbi
Fabulous. Way to go Peru!!!!
Anoop RP - Copywriter
first impression is negative, forced idea
I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.
tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?
If the client don't approve it then he must be a jerk or empty-head...
whats going on
Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.
Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.
Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?
Senseless, please try again.
Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.
nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.
So if I buy a Toyota should I expect to fly off the road someday? Not a great message
Hey, I agree with too subtle, Maybe the Toyota should have been seen on the trail somewhere there, in the distance, since the idea is dangerous and here, so open-ended, one could wonder, are they safe? are they alive...which is very anti- 'drive safely'. So, you guys need to tie up these loose ends, no?
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