Agency Network: 
March 2012
Toyota:  Curve
Toyota Print Ad -  Curve


Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo
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Highest Rated

Tuco's picture

it´s an "Wish I´ve done that" ad.

Activity Score 289
Copywriter at ah...
somecopywriter's picture

Love this. It does feel more like a Land Rover ad which could be a good thing.

Activity Score 1113
Copywriter at Boomtown
everartz's picture

great! love it

Activity Score 7613
Art Director |

| everartz |

P.G. Aditya's picture


P.G. Aditya
Activity Score 40
Ad Analyst's picture


Ad Analyst
Ad Analyst's picture


Ad Analyst
Temple's picture

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

Activity Score 11339
Creative Director
Nike Diesel's picture


Nike Diesel
Activity Score 13708
Art Director
ZeSheep's picture

Clever....very clever!!!

Activity Score 174
Copywriter at Mumbai
Ad Analyst's picture

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments

Ad Analyst
ZaboZaboZabo's picture

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

Activity Score 593
Art Director
corporal_hicks's picture

Come on man. Execution is not that bad.

Activity Score 365
Art Director
Ad Analyst's picture

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

Ad Analyst
fadirahhal's picture

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
Farragut's picture


Activity Score 236
General Manager
Manoma's picture

Top idea ;-)
Top rated.

Activity Score 1108
alex valyukh's picture


alex valyukh
Activity Score 267

have a nice day

vlads's picture

this what we call flip the idea. great!

Activity Score 541
Art Director at |

quentin's picture

same old idea

Activity Score 56
rfm399's picture

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

Activity Score 16
Creative Director at Richards/Lerma
kleenex's picture

love the concept.

Activity Score 58777
Web Designer/Developer
R U serious's picture


R U serious
Activity Score 416

Say my name, say my name...

ceronauta's picture

Muy bueno !

Activity Score 121
Creative Director |

Las ideas

nostico's picture

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

Activity Score 110
christowood's picture


Activity Score 33
ambareeshashirivaram's picture

ha ha ok

Activity Score 117
Art Director at Art Director at MuseComm / bangalore |


kurtberengeiger's picture

Nice idea, adequately executed.

Activity Score 7357
anooprp's picture

Fabulous. Way to go Peru!!!!

Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

federicoq's picture

looks like an accident.. i mean, cool idea but… miss of something.

Activity Score 43
Milan Solanki's picture

first impression is negative, forced idea

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
HellFish's picture

Very good idea.

Activity Score 185
Farragut's picture

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

Activity Score 236
General Manager
khalifa's picture

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

Activity Score 40
Farragut's picture

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

Activity Score 236
General Manager
khalifa's picture

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

Activity Score 40
riyelam's picture

If the client don't approve it then he must be a jerk or empty-head...

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
eslam_designs's picture

Great Concept !!

Activity Score 55
Creative Director at JAC Egypt
Tuco's picture

it´s an "Wish I´ve done that" ad.

Activity Score 289
Copywriter at ah...
Ad Analyst's picture

whats going on

Ad Analyst
Tuco's picture

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

Activity Score 289
Copywriter at ah...
riyelam's picture

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Chopper's picture

Pay attention driving in the wong lane.

Activity Score 1015
mockingbird's picture

done to death.

Activity Score 238
MaximeGK's picture

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

Activity Score 78
fuckcannes's picture

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

Activity Score 10
Ankur Agarwal.'s picture

Too Good

Ankur Agarwal.
Activity Score 26
Producer/Director at Insomniacs & Wild Monks
angeyates's picture

hahaha amazing!!

Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
grupax's picture

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

Activity Score 10
Art Director at piranaconcepts
Social Media Company's picture

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

Social Media Company
Activity Score 16
HEROE®'s picture

buena idea, exelente imagen, top!

Activity Score 43
Art Director at Young and Rubicam Perú
selectivememory's picture

Hey, I agree with too subtle, Maybe the Toyota should have been seen on the trail somewhere there, in the distance, since the idea is dangerous and here, so open-ended, one could wonder, are they safe? are they alive...which is very anti- 'drive safely'. So, you guys need to tie up these loose ends, no?

Activity Score 48
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