Advert By : |

Jump to navigation

...

Agency Network:

Y&R

Published/Aired:

March 2012

Posted:

April 02, 2012

Highest Rated

Apr 04, 2012 - 9:58

it´s an "Wish I´ve done that" ad.

Tuco

Activity Score 289

Copywriter at ah...

Apr 02, 2012 - 2:50

Love this. It does feel more like a Land Rover ad which could be a good thing.

somecopywriter

Activity Score 1113

Copywriter at Boomtown

Apr 02, 2012 - 3:02

great! love it

everartz

Activity Score 7613

Art Director |

| everartz |

Apr 02, 2012 - 3:23

LOVE IT.

P.G. Aditya

Activity Score 40

Copywriter

Apr 02, 2012 - 4:54

Too SUBTLE.

Ad Analyst

Jan 04, 2014 - 12:37

why?

Ad Analyst

Apr 02, 2012 - 5:57

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

Temple

Activity Score 11341

Creative Director

Apr 03, 2012 - 3:38

Nike Diesel

Activity Score 13720

Art Director

Apr 02, 2012 - 6:24

Clever....very clever!!!

ZeSheep

Activity Score 174

Copywriter at Mumbai

Apr 02, 2012 - 6:50

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments
http://adsoftheworld.com/media/print/the_economist_brain

Ad Analyst

Apr 02, 2012 - 7:08

SUPER GOOD. I wish I did this.

thedesignaddict

Activity Score 5403

Art Director at Freelance

Apr 02, 2012 - 9:04

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

ZaboZaboZabo

Activity Score 593

Art Director

Apr 02, 2012 - 9:25

Come on man. Execution is not that bad.

corporal_hicks

Activity Score 365

Art Director

Apr 02, 2012 - 9:27

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

Ad Analyst

Apr 02, 2012 - 9:47

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

fadirahhal

Activity Score 235

Art Director at Emirates Hospital and CosmeSurge

Apr 02, 2012 - 10:32

Greeeeeeeeeeeeaaaaaaaat.

Farragut

Activity Score 236

General Manager

Apr 02, 2012 - 10:39

Top idea ;-)
Top rated.

Manoma

Activity Score 1108

Copywriter

Apr 02, 2012 - 11:10

perfect

alex valyukh

Activity Score 263

have a nice day

Apr 02, 2012 - 11:36

this what we call flip the idea. great!

vlads

Activity Score 541

Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Apr 02, 2012 - 11:42

same old idea

quentin

Activity Score 56

Apr 02, 2012 - 12:07

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

rfm399

Activity Score 16

Creative Director at Richards/Lerma

Apr 02, 2012 - 12:41

love the concept.

kleenex

Activity Score 58667

Web Designer/Developer

Apr 02, 2012 - 13:43

Nice.

R U serious

Activity Score 418

Say my name, say my name...

Apr 02, 2012 - 15:51

Muy bueno !

ceronauta

Activity Score 121

Creative Director |

Las ideas

Apr 02, 2012 - 19:54

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

nostico

Activity Score 110

Apr 03, 2012 - 0:24

DESELLS THE PRODUCT.

christowood

Activity Score 33

Apr 03, 2012 - 1:50

ha ha ok

ambareeshashirivaram

Activity Score 117

Art Director at Art Director at MuseComm / bangalore |

@mbi

Apr 03, 2012 - 2:31

Nice idea, adequately executed.

kurtberengeiger

Activity Score 7327

Copywriter

Apr 03, 2012 - 2:51

Fabulous. Way to go Peru!!!!

anooprp

Activity Score 106

Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

Apr 03, 2012 - 5:19

looks like an accident.. i mean, cool idea but… miss of something.

federicoq

Activity Score 43

Mandarino Adv

Apr 03, 2012 - 9:28

first impression is negative, forced idea

Milan Solanki

Activity Score 996

Copywriter at Purple Phase Communications

Apr 03, 2012 - 10:57

Very good idea.

HellFish

Activity Score 185

Copywriter

Apr 03, 2012 - 13:36

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

Farragut

Activity Score 236

General Manager

Apr 04, 2012 - 18:17

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

khalifa

Activity Score 40

Apr 06, 2012 - 21:33

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

Farragut

Activity Score 236

General Manager

Apr 10, 2012 - 11:59

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

khalifa

Activity Score 40

Apr 04, 2012 - 6:13

If the client don't approve it then he must be a jerk or empty-head...

riyelam

Activity Score 366

Graphic Designer at Linc Pen & Plastics Limited

Apr 04, 2012 - 9:16

Great Concept !!

eslam_designs

Activity Score 55

Creative Director at JAC Egypt

Apr 04, 2012 - 9:58

it´s an "Wish I´ve done that" ad.

Tuco

Activity Score 289

Copywriter at ah...

Jan 04, 2014 - 12:39

whats going on

Ad Analyst

Apr 04, 2012 - 11:05

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

Tuco

Activity Score 289

Copywriter at ah...

Apr 05, 2012 - 4:14

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

riyelam

Activity Score 366

Graphic Designer at Linc Pen & Plastics Limited

Apr 06, 2012 - 8:11

Pay attention driving in the wong lane.

Chopper

Activity Score 1015

Apr 07, 2012 - 5:59

done to death.

mockingbird

Activity Score 238

Apr 21, 2012 - 12:28

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

MaximeGK

Activity Score 78

May 20, 2012 - 22:18

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

fuckcannes

Activity Score 10

May 30, 2012 - 2:39

Too Good

Ankur Agarwal.

Activity Score 26

Producer/Director at Insomniacs & Wild Monks

May 30, 2012 - 6:32

hahaha amazing!!

angeyates

Activity Score 127

Graphic Designer at Madison Communications Pvt. Ltd.

May 31, 2012 - 4:48

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

grupax

Activity Score 10

Art Director at piranaconcepts

Jun 04, 2012 - 16:32

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

Social Media Company

Activity Score 16