Agency Network: 
December 2010
Toyota:  Breathless
Toyota Print Ad -  Breathless


Print advertisement created by Y&R, Peru for Toyota, within the category: Automotive.


180 hp engine. The all-new Zelas.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Art Director: Renzo Vásquez
Retoucher: Midas Digital
Agency Producer: Michel Motte
Account Supervisor: Manuel Ahumada
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dadada's picture

Is the airbag broken?

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

thedesignaddict's picture

Driver's full of hot air?

Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

Too abstract lol. It's an ad, not a puzzle.

Billoughsby's picture

Hm -- Plenty of really filthy things that one could say about this.

Activity Score 5160
Art Director |

That's it.

getrich_gg's picture

i didnt get the point! is the driver out of air because of the 180hp speed?

Activity Score 50
Graphic Designer at graphic designer in an advertising company
JCSaiKrishna's picture

It is decent enough to understand unless you think too much.
At the super speed of car the driver needed air to breathe (held his breath or out of breath...depends on the viewers thoughts)

Activity Score 725
Copywriter at Ogilvy & Mather |
I'm excited to know my mistakes!

akshaysrikar's picture

even if thats the case, y don the driver jus stop and roll down his window for some fresh air. its much easier innit??. the idea is just too abstract ma8.

Activity Score 420
riyelam's picture

I think instead of air refilling station a scuba set would do justice to the concept. This way it's nothing but good looking.

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Lazarus's picture

I would've shown the car breathing into a paper bag.

Activity Score 1537
Creative Director
Billoughsby's picture

riyelam is right. Oxygen or oxygen/air blend, ok. Not stale air from a gas station compressor. That'd kill you. They thought so far, but not as far as their audience will.

Activity Score 5160
Art Director |

That's it.

New Nice and Fun's picture

Really don't get the idea. If they want to prove that it is a super fast car, why stuck it with an intravenous ?

New Nice and Fun
Activity Score 377
Sdb's picture

Too complicated..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
morse's picture

I quite like the idea, it's clear and fun.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture

That is ONE ugly car and ditto ad.

Activity Score 3045
Creative Director
Glut's picture

it´s too abstract. Many interpretation can be make.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
OcSi's picture

well, if it's the car that is exhausted...

Activity Score 2
Copywriter |

I make you want what you don't need.

daltonicdesign's picture


Activity Score 52
Art Director at creative design
wonwoops's picture

i d e a !!

Activity Score 40
quentin's picture

a really really poor idea

Activity Score 56
Aprendiz's picture

I don´t know what´s so hard to understand. Obviously the driver got too exited because of driving such a powerfull car, I personally like the idea and the art work is very clean.

Activity Score 19
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