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Bag

Campaign
Agency Network: 
Published/Aired: 
May 2009
Toyota:  Bag

Description

Print advertisement created by BBDO, Spain for Toyota, within the category: Automotive.

Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
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Guest's picture

good

Guest
jeann's picture

i like the tagline.
but not the visual though.
room for improvement.
(:

jeann
Activity Score 107
LASALLE College of the Arts
dadada's picture

the best of the series, courageous headline. Like it.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

consolidated.db's picture

I agree. A fun, light and engaging campaign.

I like it too.

consolidated.db
Activity Score 545
Copywriter at Ad Land
qasavara's picture

niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think

qasavara
Activity Score 13
Creative Director
pabloaotw's picture

Available from other brands in a few years??? Available since 1993, when Smart appeared!!!

pabloaotw
Activity Score 235
Art Director
WeirdDog's picture

Smart is for 2. iQ is for 4. I choose iQ. Nice campaign.

WeirdDog
Activity Score 209
pabloaotw's picture

Come on... is the same product concept...

pabloaotw
Activity Score 235
Art Director
Guest's picture

very nice campaign and beautiful car!!!!

Guest
Guest's picture

Like the headline which is brave for Toyota but the art direction needs some work.

Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.

Guest
Guest's picture

4 people fit in that car. I think not

Guest
hidearshake's picture

u've got a VERY SMALL IQ!

hidearshake
Activity Score 132
Copywriter
WeirdDog's picture

Yes in did. 4 people fit in iQ. I think that's "smarter".

WeirdDog
Activity Score 209
Guest's picture

so what

Guest
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