Also From This Campaign 6
Description
Print advertisement created by BBDO, Spain for Toyota, within the category: Automotive.
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias

good
i like the tagline.
but not the visual though.
room for improvement.
(:
the best of the series, courageous headline. Like it.
Everybody is creative, be yourself.
I agree. A fun, light and engaging campaign.
I like it too.
niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think
Available from other brands in a few years??? Available since 1993, when Smart appeared!!!

very nice campaign and beautiful car!!!!

Like the headline which is brave for Toyota but the art direction needs some work.
Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.

4 people fit in that car. I think not

so what