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47 tanks

Campaign
Agency Network: 
Published/Aired: 
January 2009
Toyota:  47 tanks

Description

Print advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Caption

A single superhighway that stretches the globe. Exits in NY, LA, Madrid, Tokyo and all that lies between. It’s far from reality, but the car that could travel it on only 47 tanks is not. The 2010 Camry Hybrid, with a combined 34 mpg rating, can get up to 526 miles on one fill-up.* That’s the entire circumference of the Earth on a mere 47 tanks. Embrace tomorrow in the 2010 Camry Hybrid. Learn more at toyota.com

Advertising Agency: Saatchi & Saatchi LA, Torrance, USA
Creative Directors: Steve Chavez, Dino Spadavecchia, Napper Tandy, Greg Wells
Art Director: Nicholas Luckett
Copywriter: Eric Burnett
Illustrator: Syd Mead
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Highest Rated

anotheropinion's picture

Great art direction

anotheropinion
Activity Score 132
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Guest's picture

i love this art.
very futuristic.
it reminds me some old science fiction drawings...

Guest
anotheropinion's picture

Great art direction

anotheropinion
Activity Score 132
Advertising
Guest's picture

I agree it does take you back. The illustrator syd mead did a lot of the science fiction drawings you maybe referring to.
good call team S&S.

Guest
Guest's picture

Love the art, not the copy. Too complicated.... lost interest in half the way.....

Guest
Guest's picture

I love art, but the degree of reason to overcome Almlzumh relations based on the reflection in the presence

Guest
Hiperion's picture

tacky art direction
obvious concept

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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