Tax Form

Agency Network: 
October 2013
Toy Kingdom:  Tax Form


Print advertisement created by Canvas, South Africa for Toy Kingdom, within the category: Gaming.


It's great to be a kid.

Advertising Agency: Canvas, South Africa
Creative Director: Michael Ipp
Art Director: Matthew Grobler
Copywriter: Shannon Devy
Business Director: Jackie St Clair Moor
Retoucher: Luke Anderson
Photographer: Lyndon Skibbe
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Feysless's picture

i like the idea

Activity Score 2630
Art Director |

groovy baby!

kleenex's picture

I like the copy.

Activity Score 58777
Web Designer/Developer
Mongoose's picture

The entire series missed it by a whole 9 yards. It lacks insight!
Whats the correlation of Brand and visual. The idea is very weak, trying to benefit from the contrast of kids innocence and sensitive documents, surely does not cut!

Try on other avenue that makes a parent feel the pinch. May be when kids draw on your car or LED TV.

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Rabubi's picture

The only thing that has missed the whole 9 yards is your comment. There is a beautiful juxtaposition between the things adults have to deal with in their everyday lives and the carefree world that kids live in. Where adults have to concern themselves with things like tax and medical aid - kids see a chance to play. The correlation is rather obvious.

Activity Score 560
Masterchef's picture

Rabubi - I couldn't have said it better myself. Brilliant, simple insight. Maybe mongoose should go back to ad school. Or possibly change careers. Shame.

Activity Score 8
jackseleta's picture


Activity Score 396
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