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Medical Aid Form

Campaign
Agency Network: 
Published/Aired: 
October 2013
Toy Kingdom:  Medical Aid Form

Description

Print advertisement created by Canvas, South Africa for Toy Kingdom, within the category: Gaming.

Caption

It's great to be a kid.

Advertising Agency: Canvas, South Africa
Creative Director: Michael Ipp
Art Director: Matthew Grobler
Copywriter: Shannon Devy
Business Director: Jackie St Clair Moor
Retoucher: Luke Anderson
Photographer: Lyndon Skibbe
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Mongoose's picture

The entire series missed it by a whole 9 yards. It lacks insight!
Whats the correlation of Brand and visual. The idea is very weak, trying to benefit from the contrast of kids innocence and sensitive documents, surely does not cut!

Try on other avenue that makes a parent feel the pinch. May be when kids draw on your car or LED TV.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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