Towel

Published/Aired: 
March 2007
 Towel
 Towel

Description

Caption

When he controls your life, it's no longer your life.
Citizens Against Spouse Abuse
There is hope. There is CASA.

Advertising Agency: Brandon Advertising & PR, Myrtle Beach, USA
Creative Director: Jon Leon
Senior Art Director: Colin Mulqueen
Copywriter: Ryan Mulqueen
Designer: Glenn Garfold
Photographer: Matt Silk
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dilagosi's picture

This ad is awesome! Very clever! I just think there´s no need of line or something.

dilagosi
Activity Score 31
Copywriter
Naddeo's picture

The towel one is the best of this campaign, the two others are a little forced.
Like this idea, but the art direction looks a little old in my opinion.

Naddeo
Activity Score 71
Art Director
brandsurgeon's picture

BEAUTIFUL!BEAUTIFUL, BEAUTIFUL, BEAUTIFUL!!! I wish the towels could have been of slightly different colors, though.

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

ralph's picture

OhhhHHH, will you guys just shutup! Must you add or take out from an Ad. If an Ad is good...admit it is and dont try to run it down.

Great work guys...sweet

ralph
Activity Score 70
Copywriter
brandsurgeon's picture

Talking to me? I didn't run nothing down, dude.

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

slim's picture

Mate, the whole purpose of this site is to comment positively or negatively on the ads posted. In fact, according to the new rules, your comment should be deleted for contributing nothing.

slim
Activity Score 1047
Copywriter
nuclearshower's picture

I agree

nuclearshower
Activity Score 231
Art Director
brandsurgeon's picture

Okay, dude... whose comment should be deleted??? Me or Ralph's? 'cos I know I contributed something.
Wait... come to think of it... you didn't contribute anything either smartass! Hahaha

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

slim's picture

I was referring to Ralphs.

There's no need to 'contribute' as such when you're simply replying to someone else's comment.

slim
Activity Score 1047
Copywriter
MindDrift's picture

easy guys... Great AD!

MindDrift
Activity Score 1154
Art Director
smilepig's picture

good

smilepig
Activity Score 252
Art Director
Jonra's picture

Anytime you can throw a towel in an ad you have a winner.

Jonra
Activity Score 43
Creative Director
Yokel's picture

Unless it's that Fabric softner one with the butterfly.

Yokel
Activity Score 604
Art Director
hang-the-dj's picture

This is a good insight and a pretty good concept. I was kind of expecting both the towels to say 'his' though. I know that would be a little confusing, could be an ad for mental health week or something.

(Rat boy - don't start okay, just don't start...)

hang-the-dj
Activity Score 1252
Copywriter
Rog's picture

Soft, subtle idea for what I presume would require a more urgent message

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

jackblack's picture

agree that it's a soft message, but i think it works to get the point across. good ad.

jackblack
Activity Score 2346
Art Director
picturejockey's picture

A very nice way to make a point
http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Jet Propulsion Lab's picture

There's nothing subtle about this ad. The message couldn't be any clearer.
Should the ad's tonality be more urgent and pressing? I don't know, because I didn't get the brief.
Maybe the client didn't want the hard-hitting, in-your-face approach that we're so familiar with...
I think I like the ad for that very reason. And I don't think the visual device here certainly wouldn't trivialize the issue any less.
I like the photography, too. It has a certain sense of dark, imminent danger. When was the last time a wash cloth looked "threatening"?

Pretty nice.

Jet Propulsion Lab
Activity Score 10669
Copywriter
mwikali's picture

I think it's more hard hitting because of its soft approach..if that makes sense. It just sort of makes the point simply then lets it dawn on you in a big way....

mwikali
Activity Score 18
Copywriter
mlapoint's picture

i love these ads, they visually tell the tragic story of domestic abuse in a truthfull manor. i hope i see them in the award books. my only critque is the headline treatment. but that's my personal bias. i would love to see these as billboards, bus cards, etc. where they might actually been seen by the public. great campaign. good job! :-)

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

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