Lose yourself

Agency Network: 
Published/Aired: 
August 2009
Tourism Victoria:  Lose yourself
Tourism Victoria Print Ad -  Lose yourself

Description

Print advertisement created by Publicis, Australia for Tourism Victoria, within the category: Transport.

Advertising Agency: Publicis Mojo, Melbourne, Australia
Creative Director: Leon Wilson
Illustrator: Biddy Maroney
Art Director: Barbara Humphries
Copywriter: Lea Egan
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everartz's picture

so?

everartz
Activity Score 7613
Art Director |

| everartz |

AmOgodzzz's picture

This is a great approach to tourism advertising. And I personally love ads that go against the grain visually and don't look like "ads" but more like magazine editorial pages. The only problem with this piece is that it says nothing about the uniqueness of Melbourne and makes it look like just another city, which is the problem with almost all tourism ad campaigns.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
CGilb09's picture

When my eyes see artwork this busy, my hands turn to the next page.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

michelangelo_of_ad's picture

How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.

smh

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

michelangelo_of_ad's picture

How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.

smh

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

Leland's picture

Actually Tourism Melbourne have used this line for years.

Leland
Activity Score 95
alexander_bickov's picture

I think nice game idea.

alexander_bickov
Activity Score 3281
iT-iS-i's picture

rip off of the Merc ads that got cannes this year...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

great ad! i've been told melbourne is as boring as this ad portays it to be

Guest
Guest's picture

If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.

Maybe before you make a comment, read the advert properly, because sadly, you have just made a fool of yourself.

And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.

Guest
Guest's picture

To 'Guest' from Monday 2009-08-03.

If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.

Maybe before you make a comment, read the advert properly, because you have just made a fool of yourself. And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.

Guest
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