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Parachute

Campaign
Agency Network: 
Published/Aired: 
August 2012
Toshiba:  Parachute

Description

Print advertisement created by Y&R, Israel for Toshiba, within the category: Electronics, Technology.

Caption

Less body-less fun

Advertising Agency: Y&R, Israel
Executive Creative Director: Benni Bronski
Creative Director: Dror Nachumi
Art Directors: Meital Miller, Tom Zakai
Copywriter: Itay Pizanti
Photographer: Menachem Reiss
Executive Client Director: Daniel Meirovich
Account Supervisor: Adi Netzer
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Highest Rated

Milan Solanki's picture

somebody explain plz

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
Milan Solanki's picture

somebody explain plz

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
CuriousPencil's picture

I think they're making the mistake of giving the audience an attenion span, thinking that people who look at their adverts spend as much time as their client thinks they do thinking them up:

"So we want to say 'More body, more fun', or however well that will translate for an AOTW submission."

"But that's what everyone says. Can't we make it a bit more fresh? And a little less likely we'll be hit by a copyright suit from absolutely every company with the same product?"

"Sure we can. How about we say 'EVEN MORE body EVEN more fun!!!??"

"Great idea!"

"No wait, we tried that just before we lost the Reebok account."

"Ah, 'Just do it better.' Hmm"

"What about we give the audience some credit - give them a 2-piece jigsaw, surely *that* won't insult their intelligence. STOP HITTING ME FOR A SECOND... look: instead of saying how *great* our product is, how illuminated and enhanced and joyously effervesced their life will be, let's show them what it might be like *without* us!!"

"Isn't that like selling a pacemaker with a gravestone?"

"Shut up 'Just do it better'-boy. Scamp up the ads, tell the client it's fresh, sexy and a bold new approach to the market."

"Yes boss. Do you still want that long rope and those paracetemol?"

CuriousPencil
Activity Score 4225
Copywriter
khronos's picture

yea i dint get it too... -_-

khronos
Activity Score 996
Copywriter
khronos's picture

oooooooo

khronos
Activity Score 996
Copywriter
kleenex's picture

NO NO and NO!!

kleenex
Activity Score 58669
Web Designer/Developer
bate_palmas's picture

i really dont have the time to try figure this out

bate_palmas
Activity Score 1479
Skullrajan's picture

2D is flat .if there is no air in subject ,its 2d and flat so. Less body Less fun.
in our Toshiba 3D.there is air (3 Dimension) so its not flat. it has more body.
More body More fun.
- Ad Cub

Skullrajan
Activity Score 39
Copywriter at Realme |

Gladiator

Milan Solanki's picture

you cant expect people to follow your whims

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
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