Agency Network: 
February 2008
Toshiba:  Lottery
Toshiba Print Ad -  Lottery

Also From This Campaign 2


Print advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.


Dreams: Give up. Smart Clock Toshiba.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
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JamaisVu's picture

Toshiba takes your dreams away?

Activity Score 408
Barbz's picture

I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.

Activity Score 93
Art Director
BFB's picture

I think it's a good concept that's badly executed

Activity Score 936
capywriter's picture

actually I think it's the other way round > bad insight, nicely executed :)
Taking someone's dreams away isn't very tempting to make me wanna buy this thing...

Activity Score 5512
Copywriter at Freelance
Yailes's picture

I guess I would not buy any alarm clock, but for sure I am not buying these clocks that wake me up in the middle of a nice dream. Don´t like the idea

Activity Score 2
marcomfouad's picture


Activity Score 204
Art Director
Enas's picture

but it's a good dreammmmmmmmm

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Bob_sacamanno's picture

Great art and concept! A very fresh way to sell a "boring product", very good!

Activity Score 54
Creative Director
Joker's picture

Hahaha very nice..Love it, and very cool execution

Activity Score 85
Art Director
mishkaa's picture

:D funny n new.......

Activity Score 296
Shanty Mathew's picture

Smart? How?

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

ODoyle's picture

Toshiba taking away my dreams!!?!?!? NO WAY MAN, NO WAY - you can't take a mans dreams away... no way man...

Activity Score 260
Art Director
andré ™'s picture

Even i like the art, it dosen't say anything about how smart it is.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

theanc's picture

As you've already said I think it's pretty dumb to sell something that ruins your dreams. Why not nightmares?


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

Barbz's picture

You are missing the point here: In a nightmare, you wake up anyway. It's the good dreams that keep you sleeping right? If I was surronded by all kind of women, I would never want to wake up! That's the idea right there...No matter how your dreams try to keep you sleeping, you will wake up. 'Cause after all, why you need an alarm clock for? For waking up when you can't. Pretty dumb? Don't think so.

Activity Score 93
Art Director
theanc's picture

Sorry man. I'd still prefer waking up in the middle of a nightmare than in the middle of a dream. But I get your point.


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

mnzm0069's picture

great concept but i think the copy ruined it.

Activity Score 17
Muhammad Imran's picture

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda

Unexperienced workers are always come up with stupid critics and I can read here.

Bob Saccamano I like your comments.
Great art and concept, A very fresh way to sell a "boring product",

I'd like to say (FANTASTIC JOB) in a cap letters


Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

picktokyo's picture

It is done better before...

Activity Score 1404
Copywriter at JWT
awenindo's picture


Activity Score 215
Guest's picture

Warning: Undercover Black Deeds in Japanese Corporations

Japanese companies are famous for their high-quality service provided worldwide.
Any partner of a Japanese company expects a discreet and trustworthy business way. Unfortunately, it doesn’t look as it seems.

In our case, Japanese corporations’ representatives working in Russia and the CIS have elaborated an excellent fraud scheme including money-laundering, kickback clients and employees, asset misappropriation etc.

The scheme runs as follows:

1. Toshiba Corporation serving as a cover generally doesn’t sign official distribution contracts in Russia and the CIS. Russian nationals such as Mr. Vadim Danilov (Toshiba fake official trader) are hired by the corporation. In addition, all transactions are based on pledging Toshiba managers’ word of honor.

2. “Official” supplier - NAC Trading Ltd. - delivering appliances to Media Markt Saturn, located in Moscow, doesn’t have any procuration from Toshiba Corporation.

3. Defective appliances covered by an insurance company are sent to Russia from a warehouse Kouvola, Finland as new ones via a fake Toshiba trader.

4. Toshiba Corporation issues invoices on official blanks in which written payment requisites of third parties (Nana Europe OY) responsible for payment transfers to Toshiba Corporation and MCLOGI (Mitsubishi Corporation LT, Inc.).

5. It is strongly recommended by the Japanese companies to make all payments using off-shore banks since Toshiba prefers not to be responsible for anything if its Russian clients have any claims and complaints.

6. So, there is a bundle: Toshiba Corporation (Supplier) represented by Mr. Natsume - MCLOGI (delivering service) represented by Mr. Baba - Nana Europe OY (Toshiba “agent” in Finland supplying appliances to Russia) represented by Mr. Ogawa - NAC Trading Ltd. (Nana Europe branch in Russia responsible for financial flows in Russia), at a final stage RCAS (a private company of Mr. Baba and Mr. Natsume) located in Estonia transfers the cleaned funds from off-shore banks to Toshiba and MCLOGI.

So, it has been shown the Japanese corporations use fraud schemes and transactions to snatch large sums and frame up hired managers and Russian big companies.

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