Polar Bear Campaign

Campaign
Agency Network: 
Published/Aired: 
August 2009
Toronto Zoo:  Polar Bear Campaign

Description

These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears' shape.

Print advertisement created by Lowe, Canada for Toronto Zoo, within the category: Recreation, Leisure.

Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder
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Guest's picture

overkill

Guest
Guest's picture

déja-vu...

Guest
Guest's picture

YAWN!

Guest
Guest's picture

So one world is Toronto, the other? What's the other? The visual doesn't work with the tagline.

Guest
Pedestrian's picture

One world is Toronto. The other world is the natural world.

II don't know. That's what my first guess would be.

Pedestrian
Activity Score 492
alexander_bickov's picture

Nice illustration

alexander_bickov
Activity Score 3217
everartz's picture

aha.. i see...

everartz
Activity Score 7571
Art Director |

| everartz |

AmOgodzzz's picture

Using icons or words to form a visual is an idea that's been done over and over and over and over. Also, the tag line really doesn't make much sense and just renders the visual confusing and inane.

AmOgodzzz
Activity Score 822
Copywriter at School of Visual Arts
Guest's picture

Yet again, graphic design masquerading as advertising.

Guest
Grace Bastien's picture

Don't know much about Toronto, but I can safely say that cars, people, ice-cream and arrows are not exclusive to the city.
It was a good idea, but I don't like the execution.
Needs to be MORE Toronto... and if that can't be done, I'd go back to the drawing board.

Grace Bastien
Guest's picture

done to death , i can send man links to prove it , just goto google and type typography ads u will get infinite ads

Guest
adfreak06's picture

this is a real boring one , has been done many times

adfreak06
Activity Score 136
firebug's picture

hmmm.....

firebug
Activity Score 1105
Guest's picture

Nice ad for the Toronot Zoo! Such a great zoo certainly needs polar bears.

Allen Nyhuis, Coauthor: America's Best Zoos

Guest
Guest's picture

Roche needs more writes and fewer designers.

Guest
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