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Agency Network: 
Published/Aired: 
January 2010
Toronto Blue Jays:  Hat

Description

Take the 'the all-American past time' and position it in a way that Canadians could relate.

Print advertisement created by MacLaren, Canada for Toronto Blue Jays, within the category: Recreation, Leisure.

Caption

Toronto Blue Jays
Baseball North

Advertising Agency: MacLaren McCann, Canada
Region: Toronto, Canada
Art Director: Jason Kinsella
Copywriter: Richard Boehnke
Photographer: Huy Lam
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rebelscum's picture

Isn't this campaign from about 5 years ago?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

ivan's picture

I don't know, it was sent now. I'll find out...

ivan
Creative Director at Ads of the World
thedesignaddict's picture

Yeah, this is from a few years ago. I just uploaded a few pieces from my book. :-)

thedesignaddict
Activity Score 5403
Art Director at Freelance
rebelscum's picture

Did you guys actually build a hoser hat, or is that all shopped?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture

The hat was built for the shoot. No Photoshop was used for any of the products in the campaign.

thedesignaddict
Activity Score 5403
Art Director at Freelance
rebelscum's picture

Most. Expensive. Hat. Ever. XD

I can see the GM now: "It was either the hat or David Wells. We went with the hat."

Were you the guys who kept rewarding Wells for his DH skillz with a sandwich? Cuz those made ma laugh out loud.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture

That's funny. Sadly, I lost the hat. It got passed around the office and eventually vanished. (Don't tell Wells).

As for the sandwich; regretfully, not mine.

thedesignaddict
Activity Score 5403
Art Director at Freelance
rebelscum's picture

Sorry didn't mean anything, was just wondering :)

I remember seeing these on the TTC back in the day; just as funny now as they were then. Nice stuff man.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

silvi's picture

Not creative at all

silvi
Activity Score 4172
Copywriter
satrianee's picture

I like it... Would like to see the snow sneakers too :)

satrianee
Activity Score 3748
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