Bad hair, Bar

Campaign
Agency Network: 
Published/Aired: 
March 2012
Topcuts:  Bad hair, Bar

Description

Print advertisement created by Taxi 2, Canada for Topcuts, within the category: Professional Services.

Caption

When it's bad, it's all they see.

Advertising Agency: Taxi 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Craig Ferguson
Copywriter: Tal Wagman
Digital Imaging: Andrew O'Driscoll
Photographer: Raina + Wilson
Print Producer: Tara Greguric
Account Director: Matt Shoom-Kirsch
Account Manager: Karlee Bedford
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Highest Rated

bate_palmas's picture

Yeah I agree. The insight itself is pretty tight, but the execution overstates the idea.

bate_palmas
Activity Score 1479
Alexis-Chellito's picture

Doesn't work for me, the guys are fully covered with hair so it looks more like body hair - and it's not even THAT messy. And there's the geeky appeal of Chewbacca to these guys - come on, they're cool! They could have just covered their faces with hair and it would have been enough and more effective + if the guys were dressed up nice, there would have been a great contrast effect

Alexis-Chellito
Activity Score 109
Copywriter
bate_palmas's picture

Yeah I agree. The insight itself is pretty tight, but the execution overstates the idea.

bate_palmas
Activity Score 1479
MicheleVirgilio's picture

ni

MicheleVirgilio
Activity Score 2617
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