Tooth fairy, Call centre

Published/Aired: 
September 2007
 Tooth fairy, Call centre
 Tooth fairy, Call centre

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Description

Caption

Put the tooth fairy out of business.

Advertising Agency: JWT, Australia
Writer: Jay Benjamin & Andy Dilallo
Art Directors: Andy Dilallo, Jay Benjamin
Executive Creative Director: Jay Benjamin & Andy Dilallo
Typographer: Jeffrey Oley, Myles Allpress
Photographer: Gary Sheppard
Retoucher: Electric Art
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Highest Rated

Guest's picture

I' wondering if those who say that "there's no new idea" have original ideas of their own.... it's really pitty to come here and trashtalk someone work just because their standards is being mean and stupid. I thinh almost everythins is done, and sometimes you'll find idas that are similar to others without meaning u stole them.

My brain doesn't have a backup files for stuff that have been done before, i can't copy what i haven't seen. So let's be more realistic and move over those cliche's. Let's demostrate why we are an amazing industry!

Guest
CreepingFeature's picture

I'm almost certain that I have seen this before somewhere.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
Guest's picture

you have - it started as the Maytag Man, in about 1950 frigging 4!!
christ! Is there not an original thought out there, anywhere?
it really does me in when people dress others' ideas in fancy goddamned clothes & present it for our praise.
assholeslike this have ruined the idea of award shows.

Guest
Guest's picture

I'm not sure this one works, because tooth fairy comes to collect teeth children loose as part of natural proces, and i don't see how and why should this toothpaste prevent that??

Guest
Pat Bijkerk's picture

Just what I was thinking. Maybe they have another kind of tooth fairy in Australia, otherwise I don't get it.

Pat Bijkerk
Activity Score 66
Art Director
Guest's picture

I' wondering if those who say that "there's no new idea" have original ideas of their own.... it's really pitty to come here and trashtalk someone work just because their standards is being mean and stupid. I thinh almost everythins is done, and sometimes you'll find idas that are similar to others without meaning u stole them.

My brain doesn't have a backup files for stuff that have been done before, i can't copy what i haven't seen. So let's be more realistic and move over those cliche's. Let's demostrate why we are an amazing industry!

Guest
Guest's picture

you ripped it off. period. then submitted it for our approval, which is not forthcoming.
deal with it.

Guest
guest's picture

except, here we do not talk about ad not being original, but that it does not show benefit - and that's what good advertising is all about, isn't it?

guest
Algareto's picture

Art Direction is awesome in all of them

Algareto
Activity Score 214
Graphic Designer
Corner Store's picture

I like the way these ads look, I don't like the idea all that much. I get it, it's just not that great.

Corner Store
Activity Score 229
Art Director
lord_feiser's picture

tooth fairies are for kids. this ad doesn't speak anything in tone with a kids world view. its dark and somewhat edgy. tooth fairies stealing a car...good example. i know where its heading but it poorly done.

lord_feiser
Activity Score 18
Copywriter at Copywriter internship |

Lord Feiser
Angel of The Bottomless Pit

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