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amit sonar's picture

ohhhhhh, coooooooooooooooool Ad

amit sonar
Activity Score 12
Creative Director
satan's picture

Something new, a good piece of work

Activity Score 181
Client Servicing
bknowlden's picture

Cool, but way too Guiness for me, anyone remember that work? Almost the same art direction...

Activity Score 3635
Art Director |



wgeddes's picture

i use tongs most often for things that are NOT ice.

Activity Score 298
Art Director
teenie's picture

I believe the point being made is that Mentos are just like ice.

Activity Score 1886
popdistortion's picture

Yep. Nice one. But as brandon said... it's way too Guinness.

Activity Score 1588
Boony wants a beer's picture

I agree. Way, way, way too Guinness.

Boony wants a beer
Activity Score 380
Art Director
fauxjebus's picture

I like this campaign.

Don't listen to all the haters who complain that it's been done. Everything's been done in some capacity.
At the end of the day consumers don't give a flying f**k if something similar was in the One Show 2 years ago for Guiness.


Award show judges will.

So whether or not it's a good ad really all depends on who you're making the ad for.

Activity Score 497
Art Director at Trigger
popdistortion's picture

Consumers don't give a damn but we're not your average consumer, right?

Activity Score 1588
Axxl's picture

Isn't AotW some kind of a pre-awardshow? Almost all the work here is made for award shows.
And I don't want to see ads which have been done before several times. It would be so very easy to be good in advertising and create brilliant campaigns, if you just steal excellent work from others.

Activity Score 208
Art Director at Jung von Matt, Hamburg
Desi's picture

I agree with BKnowloden. This is just a remake of Guiness.
Plus this particular visual is hard to understand.

And hey, since when did we start making ads for the consumers ?
It is for the awards jury ;)

Activity Score 1040
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