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thirty6chambers's picture


Activity Score 1464
Art Director
Juan Carlos Javier Bossi's picture

Its bullet proof, not granade proof.
I like to see how that really works with a hand granade.

Juan Carlos Jav...
Activity Score 143
Perrito's picture

No lo entiendo. I Can´t stand. Alguien expliquemelo. Someone Explain me. Gracias. THX

Activity Score 16
andrej dwin's picture

given the image colombia has here in europe, this seems to be an unintended pun on the creators themselves :-)
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

arthritic.servicing.director's picture

Moronic idiot, scram.

Activity Score 134
postman's picture

Old Toyota cars have glass windows which do not break when hit by bird poo or tomatoes. Um, good.

Activity Score 951
ssguixi's picture

only in colombia

Activity Score 213
Art Director at Y&R
Clief Kole's picture

Its not very clear to me but I guess bullet will make bird shit on Toyota bullet proof windscreen.sp "Grenade" am yet to know whether bullet proof window can stop a grenade!

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
spronski's picture

If they say so .. it should be granade proof. If not, it's providing wrong information which is illegal. And I don't think Toyota would risk that.

Activity Score 54
Art Director
capywriter's picture

I think it has a much more simple explanation: for this Toyota a grenade is nothing more than a tomatoe: almost no impact...

writingskills that kill

Activity Score 5512
Copywriter at Freelance
Juan Carlos Javier Bossi's picture

It dosnt say: The Stronger Toyota, its says: "Original factory bullet proof".

Juan Carlos Jav...
Activity Score 143
Chad's picture

Explanation for those who dealt (congratulations the_capywriter) and for that not: The subjective visual sample that thanks to the original shielding of factory, for whom any danger is inside a Toyota for seriously that seems, meets insignificant.
A 9 mm gunshot feels as if a bird had dirtied it. An assault with a hand grenade is scarcely as if they were throwing a Tomato. Nothing happens. Nobody does not feel. It does not concern.

This shielding applies it to the whole car. And yes, it works.
Yes, in Colombia, since in other countries of the world there are risks of attempts. What we sell is that there is a car that can protect from them.

Activity Score 441
Art Director at Creative-Art director
Juan Carlos Javier Bossi's picture

Okay, I still doubt that a hand granade attack is going to feel like they throw a tomato.
(I dont congrats the copywriter) if you have to explain it, it doesnt work. Is that simple.

And the ad says: BULLET proof, not original shielding of factory.

Juan Carlos Jav...
Activity Score 143
Afronuts's picture

LMAO! @ Postman's response

Activity Score 136
Mohammad Hassan's picture

what a stupid tomato !!

Mohammad Hassan
Activity Score 4
Ed Mintone's picture

is there a smart one?

Ed Mintone
Activity Score 585
monicamexico's picture

The word is "grenade." But that's a tomato. I'm lost.

Activity Score 830
rocketman's picture

in latin america, there is a juicy fruit called granada, so it's a play of words, doesn't make it good though.

Activity Score 385
Creative Director at jwt / glue
Afronuts's picture

Hey this ad your work?

Activity Score 136
ispeak's picture

Weak. A benefit as serious as bullet proof should have been communicated in actuality. Would have made more sense. The impact of a bullet on the windshield / window glass would have created a beautiful ripple effect. bang on! Bullet vs art.

Activity Score 90
raverus's picture

student work?

Activity Score 1476
Art Director
rocketman's picture

i think chad's explanation makes sense, but the copy doesn't help. If you read something like HAND GRANADE = and then saw the tomato, then it would be clearer.

Activity Score 385
Creative Director at jwt / glue
Abadia's picture

Chad si una idea es buena no tiene porque explicarla, ni tiene porque hacer malos comentarios sobre lo que la gente dice al respecto de su aviso, para eso la publicó para que la gente opinara... además con cada comentario lo que quiere decir usted es: "miren la idea si es buena , lo que pasa es que no se han dado cuenta"

Activity Score 4
samuelcarlos's picture

I think this ad is not properly understood by people outside of Colombia. If you were living there i think you would easily make the Granada/grenade connection and the play between the two, as well as know that armoured cars are very common there. A major form of crime there is kidnapping, and this occurs to middle class families, not only terribly wealthy ones. So yea I think this is a very localised ad, it wouldnt work anywhere else in the world, which is fine...

Activity Score 110
Art Director
Robotina's picture


Activity Score 6
Graphic Designer