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Rog's picture

Don't mind this.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

speakeasy's picture

MMMMMMMMMMMMM...YUMMY!nnd i say more?

Activity Score 59
FarFromFlorida's picture

Welcome to advertising 1989. We're having a blast here in the creative department: Come in at 12.30 pm, go out for a 3 hour lunch, come back, do some work about "there is so much tomato in Heinz, that its just like a real tomato", win a few awards doing it, go out, snort some coke and retire in Provence at the age of 57 and develop a red-wine problem.

Activity Score 104
Davosk's picture

Ha. Great comment. Uninspired ads.

Activity Score 4811
Art Director
easy tiger's picture

hahahahahahahahahahahahaha briliiant ! much better then the ad itself ! right on !

easy tiger
Activity Score 68
Better then yours ! |


Chris's picture

I wish i were in the 80's

Activity Score 1935
Art Director
elnietodeNicho's picture

such a shame we´re not in the 80's, i would´ve been the best creative alive.... i really like how the 57 year old guy with red-wine problems sound...

Activity Score 361
Copywriter at euro rscg beker
fauxjebus's picture

I like these. Simple idea nicely executed, what more do you want?

Since you've been around for so long you must have a book full of ads better than this, right?
Let's see!

I also thought it was funny that you picked "age of 57" given this product. : )

Activity Score 501
Art Director at Trigger
Calibarak's picture

Fumigate your fleas

Activity Score 302
Rog's picture

Curry the tom cat.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

erhanali's picture

Not a lovely ad but a lovely coment. " farfromflorida"

Activity Score 368
Copywriter |

"Everyday is one short life"


axelk's picture

it's true. they are plain and not so bright but they're good in their own kind of way and they deliver the message pretty good.

Activity Score 286
steve_tree's picture

Agreed comment is fantastic, but are you not being overly harsh here? After all they are selling tomato sauce, yes it is packed with tomatos, what else would it be packed with. I think it is simple and effective... and the 80s rock, I wish I could have a three hour lunch break

Activity Score 27
adguy2007's picture

I think these are great, especially this one. I think a lot of people posting their "critiques" are either young kids right out of school who think they know everything, or by someone who has been jaded by this wonderful business. Don't let them get to you.


Activity Score 28
FarFromFlorida's picture

I am not being harsh. This type of ad tells no story. Does it need to? I think it does, especially when coming from a brand like Heinz who we all know, we need to hear something new and fresh. And besides the tomatoes inside, there is nothing fresh about Heinz Ketchup. And also bearing in mind that this is coming from McCann London, then I think it is very bad, because the amount of thought that have gone into this campaign is so minimal. It doesn't have to be expensive. Just a bit more interesting for the consumer to read on such a well known product.

Activity Score 104
benjaminbrown's picture

It's not just about tomatoes, it's about them being grown by Heinz and them knowing where their ingredients come from. That's pretty new and fresh news for a billion year old product.

I think the ads are getting a hard time, I like them. They enrich the product and the brand.

Activity Score 439
Creative Director
Tincho's picture

I´ve learned advertising looking at Ketchup and Vodka ads between others.

You cant get tired of them but there are so many that I would like to see something new.

Activity Score 1093
Art Director
Zeus's picture

love all of them

Activity Score 906
adrianapr's picture

i think the line is actually very good: nobody grows ketchup like heinz.
the idea of growing ketchup (not tomatoes) is cool, and that's precisely why they could have gone further.
i agree with the comments about these being almost like "first ideas", i mean, let's transform the product in tomatoes.
these are not bad ads, but they're just ok; and maybe they could have done something really great.

Activity Score 1254
manzanitaZ's picture

Love the comment..... Not the ad. " farfromflorida"... very nice!

Activity Score 14
Pagés BBDO
Calibarak's picture

Beautful worms inside u

Activity Score 302
Marenoztro's picture


Activity Score 17
Copywriter at Jotabequ Grey
pneuburg's picture

Nicely done. Kudos to all.

Activity Score 251
Creative Director |


Rog's picture

Don't mind this.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

young one's picture

nice comment i wanna go back to the 80ties

young one
Activity Score 56
Publicis Amsterdam
Andy-B's picture

Brilliantly done, Nice, simple and sophisticated...
I like

Activity Score 280
Ogilvy, Johannesburg, South Africa
Janae's picture

very simple, but effective. good job.

Activity Score 385
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