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Rats

Campaign
Agency Network: 
Published/Aired: 
September 2007
Tolnaftate:  Rats

Description

Print advertisement created by DM9 JaymeSyfu, Philippines for Tolnaftate, within the category: Pharmaceutical.

Caption

Root out disgusting fungi.

Advertising Agency: DM9-JaymeSyfu, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Art Director: Herbert Hernandez
Creative: Allan Montayre
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wendy0809's picture

The ad have it own creative value but it scary and disgusting for consumer.

wendy0809
Activity Score 88
Art Director at Art Director
justy's picture

That's indeed an example of the ad designer's creativity.It may be appearing bit disgusting, challenging the aesthatic values and morality ;but that ,I think is a wrong way to appreciate an ad.It has some novelty of presenting an idea and sheer creativity in passing information.

justy
gienel's picture

The formula is to follow previos
creative pattern and execute

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

kalpesh78's picture

wasn't something like this done earlier.. i remember seeing it here on adsoftheworld

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

[not interested]'s picture

I would rather not have there on my feet. Eww, try harder!

[not interested]
gerifcb07's picture

The idea is there but the visual? hmmm absolutely right it's so horrible and disgusting, maybe they should have had made it more subtle in a very light and funny way, like make it a dead stuffed toy fish, rat, etc. slippers instead. It will ad humor instead of seeing it as nasty.

gerifcb07
Activity Score 8
Creative Director at KSA |

"If there's no creativity on it, just forget about it!"

Esoterik's picture

esoterik

DISGUSTING TO THE VERY LAST DROP!

Esoterik
Activity Score 32
Copywriter at Centrespread FCB....................now 141 worldwide |

esoterik

bondagenikkole's picture

i want those slippers!!!!!!!!!

---
Nikkole practicing bondage, sado masochism, dominatrix, ABDL, humiliation

bondagenikkole
Activity Score 32
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