Description
Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.
10h30 A.M. 30ºC.
The guys are waiting in the car.
Where's my shorts?
Without organization, everything hides.
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule
It's a good idea, but hasn't IKEA done this already?
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Hi morse, you're right. IKEA has won a Clio in 2008 with the same campaign. Bad art. Doesn't even look like a Brazilian Ad.
Love it. Great photo and art direction.
FYI - The copy should read, "Where are my shorts?".
Well, I've certainly never seen it as such.
I completely agree. Otherwise it is a TV ad turned into print.
brilliant! visuals,copy......it's fun, made me interact with it! find this one more beautiful....maybe because there's "more mess" in it.
just found the shorts!!!!!! on top of the chair, in front of the TV! great work, guys! fun and beautiful :) thumbs up!
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