Advertisement

Shorts

Campaign
Agency Network: 
Published/Aired: 
April 2010
Tok&Stok:  Shorts
Tok&Stok Print Ad -  Shorts

Also From This Campaign 2

Description

Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

Caption

10h30 A.M. 30ºC.
The guys are waiting in the car.
Where's my shorts?
Without organization, everything hides.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule
Log in to post comments

Highest Rated

atb2005's picture

Where's my shorts? is correct too :-)

atb2005
Activity Score 13557
morse's picture

It's a good idea, but hasn't IKEA done this already?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bbdofresh's picture

Hi morse, you're right. IKEA has won a Clio in 2008 with the same campaign. Bad art. Doesn't even look like a Brazilian Ad.

bbdofresh
Activity Score 66
Copywriter
thedesignaddict's picture

Love it. Great photo and art direction.

FYI - The copy should read, "Where are my shorts?".

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

Where's my shorts? is correct too :-)

atb2005
Activity Score 13557
thedesignaddict's picture

Well, I've certainly never seen it as such.

thedesignaddict
Activity Score 5403
Art Director at Freelance
brandingworthspreading's picture

I completely agree. Otherwise it is a TV ad turned into print.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

SpaceDude's picture

brilliant! visuals,copy......it's fun, made me interact with it! find this one more beautiful....maybe because there's "more mess" in it.

SpaceDude
Activity Score 42
SpaceDude's picture

just found the shorts!!!!!! on top of the chair, in front of the TV! great work, guys! fun and beautiful :) thumbs up!

SpaceDude
Activity Score 42
L. Wiesen's picture

good one

L. Wiesen
Activity Score 1340
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now