Advertisement

Oh! Suzana

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

Log in or register to post comments
kleenex's picture

interesting idea.

kleenex
Activity Score 53332
Web Designer/Developer
Milan Solanki's picture

strict no, this isn't even an idea. chewed stuff

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
monte kelos's picture

interesting.

monte kelos
Activity Score 205
Art Director
BLOODY FOOL's picture

good, not great.

BLOODY FOOL
Activity Score 199
Advertisement
Advertisement
Advertisement