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Cake

Campaign
Agency Network: 
Published/Aired: 
May 2012
Tok&Stok:  Cake

Description

Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

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monte kelos's picture

nice.

monte kelos
Activity Score 205
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