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Atleta

Campaign
Agency Network: 
Published/Aired: 
August 2010
Today Condoms:  Atleta
Today Condoms Print Ad -  Atleta

Also From This Campaign 2

Description

Print advertisement created by McCann, Colombia for Today Condoms, within the category: Health.

Caption

Today Condoms
Long Action

Advertising Agency: McCann Erickson, Bogota, Colombia
VC Creative Director: Samuel Estrada
Creative Director: Daniel Andrés González
Art Director: Fernando Murillo
Illustrator: Zumo Studios
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Highest Rated

Jotacef's picture

give it a break!! its a good one!!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

awesome!!!

Guest
Guest's picture

This is weak. The another one is better because the policeman could stop the punk. This objects won´t, they will only make more dificult to the runner. (si no me dejé entender en mi poco practicado inglés, lo que quise decir es que el otro motivo es mejor, porque los guardias sí podrían detener al punk, en cambio, en este, las vallas sólo le harían difícil al corredor llegar a su meta, pero no lo detendrían.)

Guest
Guest's picture

es que este es retardante. El otro es Espermicida.

Guest
LeeHarvey's picture

Right you are, the athlete can still reach the finish. Not good.

LeeHarvey
Activity Score 3045
Creative Director
capywriter's picture

That's just the whole idea. It will take the athlete longer to reach the finish. It's not about blocking him completely, but about slowing down 'the process' ;)
I like this campaign! Fresh take on condom advertising.

capywriter
Activity Score 5512
Copywriter at Freelance
LeeHarvey's picture

It's not about blocking him completely? Slowing down the process? So the sperm will get out eventually? In the end? Have you lost your mind?

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

This is a campaign for climax control condoms

atb2005
Activity Score 13557
capywriter's picture

Guess you've never heard about condoms with a lubricant that actually delays the climax? That's what these condoms are all about: 'longer pleasure'.

capywriter
Activity Score 5512
Copywriter at Freelance
redbully's picture

You're trying to hard to make it not work.

redbully
Activity Score 30
Dzsoi's picture

I know what you mean. Most important property of a condom is that it doesn't let out/through sperms. This visual is a bit contradicting to that even if the concept is not about being strong and reliable. It's still distracting.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

I agree it is the most important aspect of a condom is to prevent fertilisation. However, I don't think they are trying to sell that idea in this campaign. The copy "Long Action" suggests that it will take longer to reach to reach the goal of climaxing. That is to say, the condom gives you longer pleasure. The athlete will reach his goal (climax), but he will take longer to reach there because of the hurdles, literally. It's pretty good i surmise.

Guest
Dzsoi's picture

Yeah, I know they are talking about something totally different. But when I look at the ad my first impression is: fck, my sperm will "run out" of this condom (slowly or not, doesn't really matter)! After that, I am not at all conserned about long actions... I don't know, maybe a finish line before the end of the condom would have solved this issue.

Dzsoi
Activity Score 8611
Copywriter
Jotacef's picture

give it a break!! its a good one!!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

Uno es espermicida y otro es para prolongar la duración, Genio.

Guest
Guest's picture

nice campaing, clever, clean
good job guys

Guest
Prime83's picture

sperm do not come alone!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

a la playa con mi toalla yo me quiero ir a bañar...

primero mida su capacidad creadora..señor

Guest
Prime83's picture

Primero hay que pensar dos veces antes de subir piezas si no se está dispuesto a leer críticas... Guest (que esté aquí no significa que sea buena, de la misma manera en que no todos lo creativos tienen las bolas para admitir su mediocridad).

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

ese es comentario de mecanografo

Guest
Guest's picture

clever, clean

Guest
Guest's picture

...thats right but they do not mean the sperms. They mean men. Usually men are coming alone in a Condom ;)

Guest
Guest's picture

excellent visual

great, interesting and catchy idea

Guest
Moonshark's picture

good

Moonshark
Activity Score 141
himanshu prabhakar's picture

Very very clever !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

tirthomitro's picture

Jhakkas!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture

clever!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Marlus Lau's picture

Nice! I like it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Marlus Lau's picture

Nice! I like it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Jotacef's picture

GREAT!!!!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Sushi lover's picture

lolz

Sushi lover
Activity Score 907

Dream needs to be big!

ERROR404's picture

hm this doesnt look like fun in bed.

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
gioborde's picture

Nice one. Would hve been better to have put more sperms. but its a nice campaign

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

Nice, really nice and clean

Guest
Guest's picture

I agree the most important aspect of a condom is to prevent fertilisation. However, I don't think they are trying to sell that idea in this campaign. The copy "Long Action" suggests that it will take longer to reach to reach the goal of climaxing. That is to say, the condom gives you longer pleasure. The athlete will reach his goal (climax), but he will take longer to reach there because of the hurdles, literally. It's pretty good i surmise.

Guest
Anonymous Author's picture

Use your head to slow down instead. Imagine you are an athlete hurdling and it will kill all sensitivity. Great image though.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

smileprakash's picture

very creative thought, execution is good

smileprakash
Activity Score 28
Graphic Designer at instructor
ANDRECHE's picture

Nice idea, good art direction, congrats INDIO.

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
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