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Published/Aired: 
August 2009
Tobacco Free Florida:  Pressure
Tobacco Free Florida Print Ad -  Pressure

Description

Print advertisement created by Accentmarketing, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Caption

Your strength makes you unique. Don't be pressured, be yourself, don't let tobacco define you.

Advertising Agency: Accentmarketing, Miami, USA
Creative Director: Juan Piedrahita
Art Director: Andres Henao
Copywriters: Juan Piedrahita
Illustrator: Iancarlo Reyes
Photographer: Andres Hernandez
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Highest Rated

Dadaism's picture

The people behind is a burden (as peer pressure) not to let them change you. The copy was phrase wrongly i suppose. Art direction can definitely be improve too!

Dadaism
Activity Score 161
Darling Design
Guest's picture

F O R C E D
and humongosly childish :- l

Guest
tirthomitro's picture

F O R C E D

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This idea AGAIN??? C'mon!!!

Shame on you!

Guest
Don Rapper's picture

incredible. Two different ads for two different clients from the same agency, and they look COMPLETELY the same. The copy and the 50's look...

Don Rapper
Activity Score 223
munirgee's picture

you are quite right.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Donald Draper's picture

Nice photoshop

Donald Draper
Activity Score 137
Creative Director
silvi's picture

I´m not definely fan of U.S. advertising.

silvi
Activity Score 4172
Copywriter
Guest's picture

know your history of advertising (and it's legendary contributors) before you say that.

Guest
satrianee's picture

I thougt these two ads are for same campaign... Dzoi asked everything I wonder.

satrianee
Activity Score 3748
Guest's picture

Totally forced... It could work in something like this http://www.youtube.com/watch?v=Mxgy8xR-dt0

Guest
Guest's picture
Guest
bobby666's picture

bad stuff dudes. plz don't do creative(s) for the heck of it, pleaseeeeeeeeee.

bobby666
Activity Score 1462
RMG Connect, India
JobstVonHeintze's picture

@baku87 and @Dzsoi: Exactly

Is the US american target demographic really appealed by such boring and oldfashioned stuff? German young adults wouldn't even notice such an ad since everything in this ad seems to say: "This ad is for senior citizen".

JobstVonHeintze
Activity Score 65
Photographer
Guest's picture

" I´m not definitely fan of U.S. advertising."

I dislike so much that kind of comments based empty arguments. There is good and bad advertising everywhere. You can say whatever you want, but there is something that is undeniable: The US has amazing ad agencies that over the time have produced fantastic ad campaigns recognized by all kind of international shows.

Anybody who appreciates good advertising work, is able to admire the work done by agencies like Fallon, CP+B, Goodby and many others that have become legendary because of their astonishing creativity.

By the way, I am not American. I just love good advertising, wherever it comes from.

Guest
Tommy G.'s picture

US advertising is very good, so is South American, european and australia advertising. What about singapour, malaysia. There's some great agencies in North africa...did I forget to mention Asia?

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Dadaism's picture

The people behind is a burden (as peer pressure) not to let them change you. The copy was phrase wrongly i suppose. Art direction can definitely be improve too!

Dadaism
Activity Score 161
Darling Design
Tommy G.'s picture

This looks way too much like a collage and not enough contrast but great sharpen. The background photography is great though.

Big problem with the shadows...
Considering the contrast, you have a 3h pm sun, the shadow should be right at her feet not 10 feet long. The picnic table is a real joke.

More I see details and more I say to myself not to spend time to comment.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
rolling.stone's picture

visual is funny, copy is serious

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

punit.rathor's picture

good

punit.rathor
Activity Score 230
Art Director at Advertising Agency
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