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Godzilla

Campaign
Agency Network: 
Published/Aired: 
October 2009
TMB:  Godzilla

Description

Print advertisement created by Ogilvy, Spain for TMB, within the category: Transport.

Caption

Large films don't fit in here. 1st International Metro Short Film Festival. October 1st to 18th.

Advertising Agency: Bassat Ogilvy and Mather, Barcelona, Spain
Creative Director / Art Director: Francesc Talamino
Copywriter: Nacho Magro
Photographer: Garrigosa Studio
3D Illustration: Lucas Pigliacampo
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Guest's picture

not sure about it. i mean it is obvious that king kong and dinos wouldnt fit into a building. wouldnt it be more fun having stuart little, angelinas chest or jack niclolsons face trying to fit in there?

Guest
jackmancer2017's picture

Another attack on train stations in Spain?

jackmancer2017
alexander_bickov's picture

Nice execution

alexander_bickov
Activity Score 3279
Guest's picture

They're more talking about summer blockbuster films that are highly advertised, like Jaws, King Kong, and Jurassic Park.

Guest
F.Abboud's picture

I didn't got the idea behind the slogan! Why should we compare to blockbuster ones? To whom we are addressing the message? Was this the best way to promote a Short Film Festival! I bet we can find much better ways and slogans! I don't want to be negative, but yet, can't agree on the creative route.

F.Abboud
Activity Score 218
Planner
loolazoola's picture

Totally agree....

loolazoola
Activity Score 5
Web Designer/Developer
hagemony's picture

both the line and art direction is good but they have no correlation to each other. It's just an eye catching ad with poor message. respect to OM.

hagemony
Activity Score 335
Sydney based jake's picture

Good concept, nice PS.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
gravity's picture

i like the copy, and PS is also very nice. they obviously mean blockbusters, because it's a low-budget "short movie" festival. nothing wrong or disconnected.

but why placing the headline like that?... design is bad, typho is poor, proportioning is wrong.

it's like a little annoying bug on a large plate of delicious food...

gravity
Activity Score 181
Art Director at Sistemsensin
Guest's picture

very cool, not perfect, but interesting

Guest
gambler85's picture

Good but...........some supporting elements are missing................

gambler85
Activity Score 4
Graphic Designer at Macmillan
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