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Rog's picture

Love the black humour in this idea too. Clink!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kyao888's picture

I will really want to see this exhibit!
Great job on the design.

-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

kyao888
Activity Score 127
Creative Director |

-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

am-o's picture

wow, for once i read all the copy. interesting.

am-o
Activity Score 162
Art Director at Tribal DDB
Ravages's picture

Yeah, the copy pulls you in. But the art kinda sinks the ship.

Ravages
Activity Score 842
k-rocka's picture

I disagree - I think the art is what pulls you in to read the copy - I love how the visual plays off of the copy and works on several levels (IE: it's what's underneath the surface that sunk the ship). This is strong work.

k-rocka
Activity Score 426
Graphic Designer
Jet Propulsion Lab's picture

The artwork is what stops you. The "headline" pulls you into the body of the copy.
Either way, it's an "unignorable" ad no matter how you look at it.
Wish I'd done it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
teenie's picture

Wow - I want to go, too. Wonderful, amazing, compelling ad. Love it.

teenie
Activity Score 1894
Copywriter
Blahg's picture

Much better than their ambient execution.

Blahg
Activity Score 616
Copywriter
Rog's picture

Love the black humour in this idea too. Clink!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Fridgerator's picture

i like.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

deep_tracy's picture

looks fine to me.

deep_tracy
Activity Score 586
Copywriter
griffin7's picture

That's compelling copy. I thought it was just a nasty ol' iceblock.

griffin7
Activity Score 76
Copywriter
wickedcheese's picture

wow. crazy mad copy writing talent.

now i feel sad after reading what REALLY happened to the ship. it's just tragic.

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
itch's picture

aahhhh! magnificent view above the sea level. beautiful!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Rog's picture

KING OF ADS OF THE WORLD!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

very nice, it really draws you in when u start to read it.

Chris
Activity Score 1935
Art Director
Beatboxer's picture

Nice one...

Beatboxer
Activity Score 1517
Copywriter
Lysa's picture

Here is a site that might be of interest:
http://titanic1.org/articles/brittle-steel.asp

Lysa
Guest's picture

Actually, SOS was used for the first time during the sinking of the Titanic. CQD (Come quick, danger) was used prior to the incident.

Guest
KDadá's picture

Really good copy!, I like how they integrated the whole concept...Smart use of the "letters forming things" thing

KDadá
Activity Score 106
Owolawi's picture

Held my attention all through.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

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