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Keys

Campaign
Agency Network: 
Published/Aired: 
March 2008
Tiger Beer:  Keys

Description

Print advertisement created by CHI & Partners, United Kingdom for Tiger Beer, within the category: Alcoholic Drinks.

Caption

Cargo is securely locked. Crew have no access to keys.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson
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Highest Rated

consolidated.db's picture

Love the art.

consolidated.db
Activity Score 545
Copywriter at Ad Land
vote4pedro's picture

looks like a case of too many chiefs and not enough indians. might have been better with a few less creative directors and one good copywriter.

vote4pedro
Activity Score 4601
Copywriter
Bundy Agency's picture

I like it,
im no copywriter but i think its quite good

Bundy Agency
Activity Score 597
Art Director
nice gaijin's picture

I like the art, although it looks a bit like it was drawn with a crayon in places. Don't really care for the rest of the ad, though. I've never even heard of this brand.

nice gaijin
Activity Score 815
Oscar MyM's picture

Nice art direction, but the copy umm...........

Oscar MyM
Activity Score 33
Publicist, Sancho BBDO
consolidated.db's picture

Love the art.

consolidated.db
Activity Score 545
Copywriter at Ad Land
wahwah's picture

Break the lock and get high!

wahwah
Activity Score 120
Ogilvy&Mather
peterstrange's picture

Great art direction.

peterstrange
Activity Score 141
Art Director at Hjaltelin, Stahl & CO
TrainRunner's picture

i would say good art direction. great illustration.

TrainRunner
Activity Score 225
Art Director
Takmelius's picture

As opposed to other cargos on other ships these days where it's all up for grabs?
This may have worked in 1932.

Takmelius
Activity Score 205
Creative Director
Quink's picture

nice art direction. nice campaign.

Quink
Activity Score 234
Copywriter
Cack_on_my_gladdis's picture

That's the sort of thing you see written on vans, not boats!

Cack_on_my_gladdis
Activity Score 51
Student at the University of Life
philiprowell's picture

Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.

philiprowell
Activity Score 11
Creative Director
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