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Trousers

Campaign
Agency Network: 
Published/Aired: 
July 2009
Tide:  Trousers

Description

Photographer: Gao Shi Yuan

Print advertisement created by Saatchi & Saatchi, China for Tide, within the category: House, Garden.

Caption

For a brighter wash.

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Wendy Chan
Copywriter: Arthur Tsang
Advertiser's Supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account Supervisors: Ann Jingco, Pully Chau
Art Directors: Ng Fan, Wang Zong Liang, Huang Yan Jun
Retouching: Guo Jin Xing, James Chan
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Highest Rated

Eijaz's picture
Eijaz
Activity Score 3
Art Director
ommaney's picture

The most amazing thing about this series of ads is it's hardly be done outside China, because not much retouchers will take this DIE HARD project.

ommaney
Activity Score 2
Art Director at China
Guest's picture

not so impressive

Guest
Guest's picture

Could somebody please explain this?

Guest
indrek's picture

Could somebody please explain this?

Edit: oh, i get it

indrek
Activity Score 163
chamindarathnayake's picture

I like this very much nice retouching work...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

You gotta be shittin' me. Fuck retouching -- where is the idea? Brighter wash and they show light bulbs? Get the fuck outta here!!!

Guest
Guest's picture

I agree... what idiot creative brief decided that this was the best idea for "brighter". "hey, guys, lets throw out all these good ideas we came up with after the first stupid idea, and just go with that." "Good idea boss!" guuu..

Guest
Guest's picture

Not that great along with most of the print at Cannes this year.

Guest
Guest's picture

It's funny (not in a hahaha way but a pathetic.) The best work in the world gets sent to Cannes. It's judged by the very best creatives on the planet. Just having a finalist or shortlist is pretty darn amazing. Yet work that wins is still not good enough for 90% of this sites followers. Like you all know better than the judges.

Guest
Guest's picture

I'm with you. I think that is mostly because this site is student oriented. It is a good ad resource but if you waste time going through the comments you are gonna want to kill them all. They don't know what they're saying and don't have any background in the advertising industry whatsoever.

Guest
matks's picture

Funny, you're going through the site yourself, reading and posting comments.

matks
Activity Score 479
Advertising
Guest's picture

well, not everything that gets awarded in CAnnes deserves to get awarded. there's a lot of politics involved, you know.

from awarding to picking the jury.

if I were you (but thank god I'm not) I wouldn't think that Cannes is about 'world best creatives'. far from it.

Guest
Guest's picture

idea: boring to death.

execution: pretty cool.

Guest
Emran Hayat's picture

seemz a hard work here

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

voltus's picture

good one!

voltus
Activity Score 18
Creative Director
Bob08's picture

Why a bright trousers ?

Bob08
Activity Score 749
Guest's picture

Visual is farrrr to big

Guest
Eijaz's picture
Eijaz
Activity Score 3
Art Director
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