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Coke

Campaign
Agency Network: 
Published/Aired: 
June 2008
Like
6
Views
31248
Tide:  Coke

Description

Print advertisement created by Ogilvy, China for Tide, within the category: House, Garden.

Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing
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Highest Rated

Frits Harkema's picture

In my country there's a saying: If it isn't brown, it isn't coca cola.

Frits Harkema
Activity Score 713
Antwerpen
mrtalented's picture

done by O&M thailand more 10 years ago, bronze lion campaign. same visual for water purifier.

mrtalented
Activity Score 2171
Creative Director
BOOBJOB LOOBCANNON's picture

What is Tide?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ahpitt's picture

Tide is a detergent. :)

ahpitt
Activity Score 342
Art Director at Art Director
BOOBJOB LOOBCANNON's picture

In that case this works!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ahpitt's picture

Detergent with bleaching function?

ahpitt
Activity Score 342
Art Director at Art Director
Copydog's picture

If I use Tide, I get schnaps instead of a Coke.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
raulraul57's picture

I like it!It's cool!

raulraul57
Activity Score 4
raulraul57's picture

Tide is a detergent for washing Clothes!
I guess the author's purpose is to Stress Tide's function!

raulraul57
Activity Score 4
ChuckNorris's picture

Done a billion times, sorry.

ChuckNorris
Activity Score 834
Creative Director
BOOBJOB LOOBCANNON's picture

Saying 'done' without saying where, has been done to death.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

biabitch's picture

by saatchi manila and o&m thailand

biabitch
Activity Score 298
saatchi
BOOBJOB LOOBCANNON's picture

See ChuckNorris, that's all you have to say.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Mezooo's picture

ok let'S guess the ad is in magazine, so i browse in the mag,
see the product: Coca Cola... and go on browsing with the wrong information

there is a great chance that ads like this deliver the wrong information...
Coca Cola is a very strong brand... i see the bottle the coke logo and move on
with the belief, that it was a ad for coke...

very bad!

Mezooo
Activity Score 174
Gießen/Germany
Tincho's picture

The idea is that you wont go on because you will see that there is something wrong with the product. Thats why they used well known brands.

It looks like "done idea", but I like it anyway.

Tincho
Activity Score 1093
Art Director
Shanty Mathew's picture

Ok. Who do you think will sue their pants off first?

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

sylvia's picture

I believe the ad was meant to stress the cleaning strength of the detergent. It just needed a good copy.

sylvia
Activity Score 2
Art Director
freddy's picture

been done so many times...

freddy
Activity Score 18
Art Director
NatalieM's picture

I like that you are trying to use a different mechanism than a stain. However, the use of a second brand causes the viewer to go through more processing steps, which in effect might divert their attention from the ad altogether. Keep thinking.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

desailly's picture

So if you take the colouring out of the Coke, that makes it "clean"?

Weird.

desailly
Activity Score 470
Copywriter
purplerodent's picture

Mindhunter: blahhhhhhhhhh advertising you got to hate it to lovee it

purplerodent
Activity Score 123
Art Director |

Mindhunter

paulcoetzer's picture

"With Tide all my clothes come out beautifully white. Even the black ones."

paulcoetzer
Activity Score 20
Creative Director: DraftFCB (Johannesburg), South Africa
Frits Harkema's picture

In my country there's a saying: If it isn't brown, it isn't coca cola.

Frits Harkema
Activity Score 713
Antwerpen
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