Checkmarks

Agency Network: 
Published/Aired: 
January 2010
Tide:  Checkmarks
Tide Print Ad -  Checkmarks

Description

Print advertisement created by Saatchi & Saatchi, United States for Tide, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan, Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss
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Highest Rated

sitosta's picture

Clear, creative and alluring. The best ads really are the simplest ones.

sitosta
Activity Score 42
Art Director at LOWE Manila
jackmancer2017's picture

Is the product really a pen that cleans? Otherwise it would be misleading. If it is really a pen, quite smart product with a smart ad I'd say!

jackmancer2017
ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

A few months ago published tide a spot http://adsoftheworld.com/media/tv/tide_to_go_give_up_pants

Guest
morse's picture

Simple and great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ElCaza89's picture

haha this is just great, i love this one and the previews they made

ElCaza89
Activity Score 343
krautland's picture

smart.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Roger Keynes's picture

Liiiike

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

smart

Guest
Guest's picture

i thought granger left saatchi... why are they still doing scam?

Guest
Guest's picture

what a sexy product!

Guest
Girlfireice's picture

niiace!

Girlfireice
Activity Score 254
Copywriter at Trainee
rajesh_keyaar's picture

i like it. smart

rajesh_keyaar
Activity Score 236
talkingisfree's picture

simple and clear. Nothing stunning, however.

talkingisfree
Activity Score 2712
Art Director
whitewhite's picture

If they had made it an activation idea, it wud hv been the best. and if it wudnt work in real, then the message is fake.But really nice idea

whitewhite
Activity Score 251
Copywriter
DBB's picture

Nice nice..

DBB
Activity Score 1216
ronstr's picture

love it

ronstr
Activity Score 140
Creative Director at art director
Guest's picture

It's weird, I saw this print in the shortlist at Cannes 2009 !!!!

Guest
Guest's picture

Outdoor Lions 2009
Shortlist
Household: Cleaning Products
CHECK MARKS
PROCTER & GAMBLE
TIDE TO GO
SAATCHI & SAATCHI
USA

WTF ?

Guest
Billoughsby's picture

Refreshing. Something smart in a cleaning product ad.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Dzsoi's picture

Maybe it was a scam candidate in 2009 and got really published in 2010 :P
Anyway, this is fcking awesome, smart & works for the customers too.

Dzsoi
Activity Score 8603
Copywriter
shahidali's picture

Amazing stuff!!!

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Colish's picture

Love it.

Colish
Activity Score 146
Creative Director
Guest's picture

I did see this a year or two ago, what up with that?

Guest
Guest's picture

2009-Outdoor, 2010 print. No scam. Jeez.

Guest
Guest's picture

The product is the start

Guest
Michaelsmagic's picture

simple but not attractive

Michaelsmagic
Activity Score 261
Ameya's picture

Excellent.. how smart is this!!

Ameya
Activity Score 42
Graduate / London
Anne's picture

Super work.

Anne
Activity Score 508
Art Director
vagdz's picture

Brilliant

vagdz
Activity Score 261
Manhattan Ave, N.Y.
sitosta's picture

Clear, creative and alluring. The best ads really are the simplest ones.

sitosta
Activity Score 42
Art Director at LOWE Manila
Guest's picture

It's a great print ad!
And I am sure that it is not a pen...anyone?

http://www.truekolor.net/tag/print-ads/

Guest
Dzsoi's picture

I am sure it's a pen.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

Muy bueno

Guest
JCSaiKrishna's picture

it is similar to an old detergent ad (saw it in 'Ogilvy On Advertising' book)... that ad headlines read "How to remove stains..." and the body copy describes how to remove different types of strains under the visuals of the strains..

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture

I'll have some of whatever the last guy is smoking.
Ad is terrific.

Guest
Guest's picture

Perfect!

Guest
Abhishek Parikh's picture

Loved the product..

Abhishek Parikh
Activity Score 568
mareanx's picture

Simple and effective ad.

mareanx
Activity Score 196
Art Director at Freelance
peterklaus's picture

Simple and great.

peterklaus
Activity Score 108
Art Director
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