Description
Print advertisement created by Ferrero Pubbliregia, Italy for Tic Tac, within the category: Confectionery, Snacks.
New Tic Tac Chill. Freshness inside.
Creative Director: Dario Neglia
Art Director: Guido Bonarelli
Copywriter: Daniele Agliata
Photographer: Davide Bodini
Post Production: Martin Rainone
Highest Rated
Now this looks better.
C'mon, Old spice is running kind of the same ads for some time ago
http://theinspirationroom.com/daily/print/2010/3/old-spice-avalanche-s...
http://theinspirationroom.com/daily/print/2010/3/old-spice-honeymoon.jpg
I mean, is the same silly idea but there's much more thinking behind the old spice ads...just read the copy, they are so much better.
check out even the tv spots: http://www.youtube.com/watch?v=4CDmPf4a8I4&feature=player_embedded
http://www.youtube.com/watch?v=PwT6WB_FgNs&feature=channel
sorry guys, done.
I think there are many better ways to execute this ad although the idea is old.
Now this looks better.

pessima esecuzione!