Blue

Campaign
Agency Network: 
Published/Aired: 
April 2010
Tic Tac:  Blue

Description

Print advertisement created by Ferrero Pubbliregia, Italy for Tic Tac, within the category: Confectionery, Snacks.

Caption

New Tic Tac Chill. Freshness inside.

Advertising Agency: Ferrero Pubbliregia, Turin, Italy
Creative Director: Dario Neglia
Art Director: Guido Bonarelli
Copywriter: Daniele Agliata
Photographer: Davide Bodini
Post Production: Martin Rainone
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Highest Rated

Marlus Lau's picture

Now this looks better.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
mauroxxx's picture

.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
mauroxxx's picture

C'mon, Old spice is running kind of the same ads for some time ago

http://theinspirationroom.com/daily/print/2010/3/old-spice-avalanche-s...
http://theinspirationroom.com/daily/print/2010/3/old-spice-honeymoon.jpg

I mean, is the same silly idea but there's much more thinking behind the old spice ads...just read the copy, they are so much better.

check out even the tv spots: http://www.youtube.com/watch?v=4CDmPf4a8I4&feature=player_embedded
http://www.youtube.com/watch?v=PwT6WB_FgNs&feature=channel

sorry guys, done.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
IRONWORKS's picture

I think there are many better ways to execute this ad although the idea is old.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Marlus Lau's picture

Now this looks better.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
maranca82's picture

Truly horrible. At least the Old Spice ads are funny.

maranca82
Activity Score 422
Copywriter
Guest's picture

pessima esecuzione!

Guest
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