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Birthday

Campaign
Agency Network: 
Published/Aired: 
June 2017
Like
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Views
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Tic Tac: Birthday

Description

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.

Print advertisement created by la comunidad, United States for Tic Tac, within the category: Confectionery, Snacks.

Caption

Did he actually care about my birthday or did he only want my Tic Tacs?
Feel like a millionaire. Well a Tic Tac millionaire.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creatives: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah
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Highest Rated

kleenex's picture

The art style is amazing.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

The art style is amazing.

kleenex
Activity Score 58667
Web Designer/Developer
Wrong Opinion's picture

style is good, insight is good.

Wrong Opinion
Activity Score 293
Araai Ruka's picture

loved the style of work.

Araai Ruka
Activity Score 46
Art Director at Asiatic Marketing Communication (JWT), Bangladesh
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