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Conceptual-eyes's picture

Like the idea. Shame it doesn't communicate effectively for this product. This suggests that it changes the sound no just amplify it clearly.

Conceptual-eyes
Activity Score 1475
Copywriter
wgeddes's picture

would be nicer if it showed the effect, rather than just saying it flat out.

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
addyhoch10's picture

agree.

and i don't think this comic style goes very well with home theatre equipment.
it looks more like the logo of a new soft drink.

addyhoch10
Activity Score 2592
Art Director
popdistortion's picture

Yeah, this one could definitely be 7up. And since when is a eardrum smashing sound system any good? Thought it's more about clarity. Wrong approach.

popdistortion
Activity Score 1592
Black Pencil's picture

first level idea.

Black Pencil
Activity Score 50
Copywriter
No fixed abode's picture

If you have even a shred of common decency left you should kill yourself. Firstly for writing this ad and secondly for posting it.

No fixed abode
Activity Score 380
Copywriter
mikelite's picture

wow, and I thought I was negative...

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ivan's picture

A bit harsh would, don't you think?

ivan
Creative Director at Ads of the World
jennywhx's picture

like the idea, but the art direction didn't bring the idea up.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

monchebeat's picture

jajaja good idea!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

bigboy2007's picture
bigboy2007
Activity Score 6
Other
kre8's picture

havent seen anything decent out of y&r dubai. ever.

kre8
Activity Score 989
Copywriter
Vudu6's picture

I'll send you their Bur Juman campaign from last year - it was stunning, and the copy was ballsy and well written too :)

Vudu6
Activity Score 81
Copywriter
kre8's picture

not convinced, vudu.
you know how i feel :)

kre8
Activity Score 989
Copywriter
whitespace's picture

thud.

the sound of a possible plastic award smashing into pieces.

no win.

whitespace
Activity Score 1953
Creative Director
jsn's picture

turd

jsn
Activity Score 83
Art Director
kre8's picture

its still better than anything big brother sam could have done.
hack.

kre8
Activity Score 989
Copywriter
Piddy's picture

kr8, this isn't the space to get personal. Refrain from commenting on the agency.
Its decent I think.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

kre8's picture

sorry dad.

kre8
Activity Score 989
Copywriter
besoz's picture

good idea

besoz
Activity Score 48
Art Director
teenie's picture

Hasn't this been done for just about every home theatre/music mixing studio/sound effects house out there? It feels like I'm seeing the 20th execution of a stale idea. And I don't get the font - a feather falling (which to me means it's STILL IN THE AIR, by the way) is supposed to sound like loud grafitti?

Could have been a lot more original.

teenie
Activity Score 1894
Copywriter
Piddy's picture

KR8
grow up son.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

vexguy's picture

Good typography..really liked

vexguy
Activity Score 93
Illustrator
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