People give excuses as to why they can't exercise. No equipment, lack of enough space, or some other interesting excuse.
The Three Crowns Fitness Challenge Reloaded centers on having "No excuses" and encouraging participants to workout with whatever, including the things they see around them.
Print advertisement created by Noah's Ark Creative, Nigeria for Three Crowns Milk, within the category: Non-Alcoholic Drinks.
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Arawore Yemi
Art Directors: Gabriel Olu'seun Olonisakin, Damola Shonubi
Copywriters: Oladunni Wonuola Elemide Williams, Kachee Sera, Mayokun Ajayeoba
Account Managers: Olajumoke Abodunrin Akinyele, Ojumitunrayo Olufade
Photographer: Underdog Studios